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	<title>doug schumacher &#187; ugc</title>
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	<description>Things that make me go "Hmmm"</description>
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		<title>doug schumacher &#187; ugc</title>
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	<itunes:summary>Things that make me go "Hmmm"</itunes:summary>
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	<itunes:category text="Society &amp; Culture" />
	<itunes:author>doug schumacher</itunes:author>
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		<itunes:name>doug schumacher</itunes:name>
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		<title>Creativing  ::  What Steve Jobs should say, kings of YouTube, and dissecting the Old Spice campaign</title>
		<link>http://www.dougschumacher.com/2010/07/16/creativing-what-steve-jobs-should-say-kings-of-youtube-and-dissecting-the-old-spice-campign/</link>
		<comments>http://www.dougschumacher.com/2010/07/16/creativing-what-steve-jobs-should-say-kings-of-youtube-and-dissecting-the-old-spice-campign/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 17:51:36 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=720</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Tweet of the Week If Jobs doesn&#8217;t start this press conference with &#8220;Look at your CEO now back to me now back at your CEO now BACK TO ME&#8221; he&#8217;s missed a trick. How the Old Spice Videos Are Being Made A good [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2010/07/16/creativing-what-steve-jobs-should-say-kings-of-youtube-and-dissecting-the-old-spice-campign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Creativing  ::  Social Media&#8217;s World Cup, Ridley Scott directs YouTube, and social media meets the offline world.</title>
		<link>http://www.dougschumacher.com/2010/07/09/creativing-social-medias-world-cup-ridley-scott-directs-youtube-and-social-media-meets-the-offline-world/</link>
		<comments>http://www.dougschumacher.com/2010/07/09/creativing-social-medias-world-cup-ridley-scott-directs-youtube-and-social-media-meets-the-offline-world/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 22:32:03 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[paidmedia]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=715</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Tweet of the Week Come on, city of Cleveland, you&#8217;ve been on top for years. Give another city a chance. The World Cup of Social Media &#8211; Advertising Age While there&#8217;s been a lot of talk the last couple of years about the [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2010/07/09/creativing-social-medias-world-cup-ridley-scott-directs-youtube-and-social-media-meets-the-offline-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Creativing  ::  Conan O&#8217;Brien&#8217;s tweet, Social media pushes the &#8216;cuddle&#8217; button, and Web 3.0?</title>
		<link>http://www.dougschumacher.com/2010/06/25/creativing-conan-obriens-tweet-social-media-pushes-the-cuddle-button-and-web-3-0/</link>
		<comments>http://www.dougschumacher.com/2010/06/25/creativing-conan-obriens-tweet-social-media-pushes-the-cuddle-button-and-web-3-0/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 22:23:15 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[ar]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[contentdev]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[ugc]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=701</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Tweet of the Week &#8211; Conan O&#8217;Brien 11 years between “Toy Story’s” and 7 months between “Twilight’s.” By that measure, the “Jonah Hex” sequel should be out in 3 days. Virgin Gives Free Tickets to &#8216;Influencial&#8217; Tweeters &#8211; MarketingVOX If you&#8217;re into the [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2010/06/25/creativing-conan-obriens-tweet-social-media-pushes-the-cuddle-button-and-web-3-0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Creativing  ::  Tweet of the Week, Craigslist TV?, and Foursquare links to print ads</title>
		<link>http://www.dougschumacher.com/2010/05/28/creativing-tweet-of-the-week-craigslist-tv-and-foursquare-links-to-print-ads/</link>
		<comments>http://www.dougschumacher.com/2010/05/28/creativing-tweet-of-the-week-craigslist-tv-and-foursquare-links-to-print-ads/#comments</comments>
		<pubDate>Fri, 28 May 2010 18:04:49 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=566</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Tweet of the Week RT @hodgman &#8220;Just out here retweeting.&#8221; Craigslist TV: Just as Awkwardly Entertaining as You Would Imagine [VIDEO] Craigslist never ceases to amaze me. For one, it&#8217;s ongoing popularity, despite a horrible user interface. But even moreso, the way [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2010/05/28/creativing-tweet-of-the-week-craigslist-tv-and-foursquare-links-to-print-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creativing  ::  Facebook plugins overview, Personalization gone extreme, and crowdsourcing crime fighting</title>
		<link>http://www.dougschumacher.com/2010/05/07/creativing-facebook-plugins-overview-personalization-gone-extreme-and-crowdsourcing-crime-fighting/</link>
		<comments>http://www.dougschumacher.com/2010/05/07/creativing-facebook-plugins-overview-personalization-gone-extreme-and-crowdsourcing-crime-fighting/#comments</comments>
		<pubDate>Fri, 07 May 2010 18:41:23 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ugc]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=551</guid>
		<description><![CDATA[Tweet of the Week Just geeked out about iPads with some SF policemen. Man I love this city. McDonald&#8217;s to Use Facebook&#8217;s Upcoming Location Feature &#8211; Advertising Age Facebook offering location based technology was inevitable, and it will be interesting to see how this further shapes the war between Facebook and Twitter. The bomb drop [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2010/05/07/creativing-facebook-plugins-overview-personalization-gone-extreme-and-crowdsourcing-crime-fighting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Creativing  ::  Remarkable iPhone story from Haiti, Put yourself in a music video, and the future of mobile and social networks</title>
		<link>http://www.dougschumacher.com/2010/01/22/creativing-remarkable-iphone-story-from-haiti-put-yourself-in-a-music-video-and-the-future-of-mobile-and-social-networks/</link>
		<comments>http://www.dougschumacher.com/2010/01/22/creativing-remarkable-iphone-story-from-haiti-put-yourself-in-a-music-video-and-the-future-of-mobile-and-social-networks/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 18:41:44 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tool]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=460</guid>
		<description><![CDATA[What&#8217;s going on in new media marketing, pulled from social bookmarking site Creativing.com: Man Buried in Haiti Rubble Uses iPhone to Treat Wounds, Survive &#124; Wired.com Remarkable story about a documentary filmmaker caught in the Haiti earthquake and survived, in part due to a first aid app on his iPhone. Of course, this is as [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2010/01/22/creativing-remarkable-iphone-story-from-haiti-put-yourself-in-a-music-video-and-the-future-of-mobile-and-social-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Creativing  ::  Great Google mashups, Craigslist postings as artworks, and fans &#8216;recreate&#8217; Star Wars</title>
		<link>http://www.dougschumacher.com/2009/10/02/creativing-great-google-mashups-craigslist-postings-as-artworks-and-fans-recreate-star-wars/</link>
		<comments>http://www.dougschumacher.com/2009/10/02/creativing-great-google-mashups-craigslist-postings-as-artworks-and-fans-recreate-star-wars/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 21:46:27 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[mashups]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=272</guid>
		<description><![CDATA[My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com: 87 Things from Google&#8217;s API&#8217;s Eye and mind-opening overview of things you can do with Google&#8217;s API. This ranges from YouTube to Maps. Some of these you&#8217;ve seen, but overall a great span of mashup capabilities. This was [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/10/02/creativing-great-google-mashups-craigslist-postings-as-artworks-and-fans-recreate-star-wars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creativing  ::  Video content with amazing range, and a UGC site making fun of Wal-Mart</title>
		<link>http://www.dougschumacher.com/2009/09/04/creativing-video-content-with-amazing-range-and-a-ugc-site-making-fun-of-wal-mart/</link>
		<comments>http://www.dougschumacher.com/2009/09/04/creativing-video-content-with-amazing-range-and-a-ugc-site-making-fun-of-wal-mart/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 19:48:23 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[wal-mart]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=226</guid>
		<description><![CDATA[My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com: The Myth of &#8220;Great Content&#8221; Marketing Itself One of the common misconceptions of good content is that it drives itself via social media. Successful social media marketing needs two things. Good content, and a significant sized audience to [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/09/04/creativing-video-content-with-amazing-range-and-a-ugc-site-making-fun-of-wal-mart/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creativing  ::  The death and rebirth of advertising, how real can reality content get, and the Twitterverse once again attempts a shark jump.</title>
		<link>http://www.dougschumacher.com/2009/06/26/creativing-the-death-and-rebirth-of-advertising-how-real-can-reality-content-get-and-the-twitterverse-once-again-attempts-a-shark-jump/</link>
		<comments>http://www.dougschumacher.com/2009/06/26/creativing-the-death-and-rebirth-of-advertising-how-real-can-reality-content-get-and-the-twitterverse-once-again-attempts-a-shark-jump/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 22:00:40 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebookconnect]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[ugc]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=140</guid>
		<description><![CDATA[My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com: TV Ratings: Neda Video Truly Shocking, Unlike Jon &#38; Kate John Rash has a powerful and poigniant piece on recent events in television and video. There&#8217;s a profound difference between Reality and Real content. When Reality first hatched, [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/06/26/creativing-the-death-and-rebirth-of-advertising-how-real-can-reality-content-get-and-the-twitterverse-once-again-attempts-a-shark-jump/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Creativing :: Social Media. Let the inquisition continue.</title>
		<link>http://www.dougschumacher.com/2009/05/22/creativing-social-media-let-the-inquisition-continue/</link>
		<comments>http://www.dougschumacher.com/2009/05/22/creativing-social-media-let-the-inquisition-continue/#comments</comments>
		<pubDate>Sat, 23 May 2009 00:37:33 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[upfront]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=97</guid>
		<description><![CDATA[I&#8217;ve been kicking around a couple of different approaches for posting here. One is to do a recap of what I think are the week&#8217;s most interesting developments in online marketing. I&#8217;ll pull a lot of this info from Creativing, the social bookmarking site I&#8217;ve set up where anyone&#8217;s free to post relevant marketing information [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/05/22/creativing-social-media-let-the-inquisition-continue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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