doug schumacher
Things that make me go “Hmmm”
Posts Tagged ‘tech’
Creativing :: Another reason not to count clicks, video monitor in a print mag, and Jack Daniel’s raises a glass
In: Fascinating
18 Sep 2009My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent
This sounds pretty alarming at first, but for those using legitimate campaign evaluation methods, they’ll be able to identify the fraudsters quickly and cost effectively. It’s all about using the [...]
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- Tags: banners, blogging, humor, media, social, socialmedia, strategy, tech, twitter
NY Times article on ever-expanding cookie tracking
In: Fascinating
26 Mar 2009Tracking technology has been on a growth spurt. After post-impression tracking in the early 2000’s, we’ve recently added a lot of different BT techs, and now an even more comprehensive system in which you pretty much have an interest profile that the so-called Behavioral Exchanges are trying to align their ads with.
I had an interesting [...]
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- Tags: bt, cookies, privacy, tech
About this blog
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
- Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
- David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
- ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
- Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
- Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
- Creativing :: Free ebooks correlate to printed sales, Social media crisis lessons, and the first ChatRoulette campaign
- Creativing :: The creepy addiction of Chatroulette, Foursquare’s real impact, and trouble ahead for online advertising
- Creativing :: Tweet of the Week, the iPhone sandwich, and Facebook vs. Google
- Creativing :: Tweet of the Week, Pissed off at Google, and Foursquare goes for the gold
- Creativing :: Tweet of the Week, Museum’s engage in trash talk, and the 10 greatest YouTube mashups
- Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine
- Creativing :: Remarkable iPhone story from Haiti, Put yourself in a music video, and the future of mobile and social networks
- Creativing :: Twitter for event marketing, Foursquare is serious gaming, and Minority Report here we come
- Creativing :: iPhone AR helicopter, smartphones and ecommerce, and a look under the hood of any website
- Creativing :: Google Google and more Google, a restaurant does brand experience, and Guitar Hero for the holidays
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