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	<title>doug schumacher &#187; strategy</title>
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	<description>Things that make me go "Hmmm"</description>
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		<title>doug schumacher &#187; strategy</title>
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	<itunes:summary>Things that make me go "Hmmm"</itunes:summary>
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	<itunes:category text="Society &amp; Culture" />
	<itunes:author>doug schumacher</itunes:author>
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		<title>Creativing  ::  What Steve Jobs should say, kings of YouTube, and dissecting the Old Spice campaign</title>
		<link>http://www.dougschumacher.com/2010/07/16/creativing-what-steve-jobs-should-say-kings-of-youtube-and-dissecting-the-old-spice-campign/</link>
		<comments>http://www.dougschumacher.com/2010/07/16/creativing-what-steve-jobs-should-say-kings-of-youtube-and-dissecting-the-old-spice-campign/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 17:51:36 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
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		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=720</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Tweet of the Week If Jobs doesn&#8217;t start this press conference with &#8220;Look at your CEO now back to me now back at your CEO now BACK TO ME&#8221; he&#8217;s missed a trick. How the Old Spice Videos Are Being Made A good [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creativing  ::  Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine</title>
		<link>http://www.dougschumacher.com/2010/01/29/creativing-tweet-of-the-week-fake-steve-jobs-on-the-ipad-and-seth-godin-taking-his-own-medicine/</link>
		<comments>http://www.dougschumacher.com/2010/01/29/creativing-tweet-of-the-week-fake-steve-jobs-on-the-ipad-and-seth-godin-taking-his-own-medicine/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 19:45:47 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=475</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Tweet of the Week I like to imagine Jonathan Ive and James Dyson &#8212; tank-topped, schnapps-drunk, and enthusiastically slap-fighting over who&#8217;s fancier. Official Google Blog: Search is getting more social Sometimes a video is worth 1,000 blog posts. This one does a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creativing  ::  Holiday shopping madness video, social media gains advocates, and iPhone news</title>
		<link>http://www.dougschumacher.com/2009/12/11/creativing-holiday-shopping-madness-video-social-media-gains-advocates-and-iphone-news/</link>
		<comments>http://www.dougschumacher.com/2009/12/11/creativing-holiday-shopping-madness-video-social-media-gains-advocates-and-iphone-news/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 19:28:32 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=406</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Chaos inside Walmart during Black Friday 2009 [VIDEO] Absurd chaos going on here. You&#8217;d think a gun was fired. People in some parts of the world must see this and think this entire country is insane. Frosty the Inappropriate Snowman Mashup Creates [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/12/11/creativing-holiday-shopping-madness-video-social-media-gains-advocates-and-iphone-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Creativing  ::  ESPNs anti-social media policy, Facebook&#8217;s ad innovations, and change isn&#8217;t just for advertising anymore</title>
		<link>http://www.dougschumacher.com/2009/11/13/creativing-espns-anti-social-media-policy-facebooks-ad-innovations-and-change-isnt-just-for-advertising-anymore/</link>
		<comments>http://www.dougschumacher.com/2009/11/13/creativing-espns-anti-social-media-policy-facebooks-ad-innovations-and-change-isnt-just-for-advertising-anymore/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 19:53:50 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=379</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: ESPN Responds to Criticism and Publishes Social Media Policy Previously I posted someone&#8217;s prediction that going forward, more and more companies were going to have a social media policy, which I certainly agree with. Perhaps no place will these policies be more [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Creativing  ::  Futbal Hero video, Facebook&#8217;s latest marketing strategy, and Sony goes hunting for game spammers</title>
		<link>http://www.dougschumacher.com/2009/10/30/creativing-futbal-hero-video-facebooks-latest-marketing-strategy-and-sony-goes-hunting-for-game-spammers/</link>
		<comments>http://www.dougschumacher.com/2009/10/30/creativing-futbal-hero-video-facebooks-latest-marketing-strategy-and-sony-goes-hunting-for-game-spammers/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:04:44 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=353</guid>
		<description><![CDATA[What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: YouTube &#8211; Kasabian Football Hero It&#8217;s always great when a cool video is accompanied by a good song. While more documentary than music video, this is a fun riff on the Guitar Hero user interface, despite actually using open source version Frets [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/10/30/creativing-futbal-hero-video-facebooks-latest-marketing-strategy-and-sony-goes-hunting-for-game-spammers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Creativing  ::  Another reason not to count clicks, video monitor in a print mag, and Jack Daniel&#8217;s raises a glass</title>
		<link>http://www.dougschumacher.com/2009/09/18/creativing-another-reason-not-to-count-clicks-video-monitor-in-a-print-mag-and-jack-daniels-raises-a-glass/</link>
		<comments>http://www.dougschumacher.com/2009/09/18/creativing-another-reason-not-to-count-clicks-video-monitor-in-a-print-mag-and-jack-daniels-raises-a-glass/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 19:08:11 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=247</guid>
		<description><![CDATA[My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent This sounds pretty alarming at first, but for those using legitimate campaign evaluation methods, they&#8217;ll be able to identify the fraudsters quickly and cost effectively. It&#8217;s all about [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/09/18/creativing-another-reason-not-to-count-clicks-video-monitor-in-a-print-mag-and-jack-daniels-raises-a-glass/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The next five years</title>
		<link>http://www.dougschumacher.com/2009/04/28/the-next-five-years/</link>
		<comments>http://www.dougschumacher.com/2009/04/28/the-next-five-years/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 16:47:28 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=78</guid>
		<description><![CDATA[There could be a reason that the legendary centers of the markets (Wall St) and marketing (Madison Ave) are, amid this entire planet, located only a few miles apart. And they may be even closer, emotionally. What I&#8217;ve noticed recently is that the various economists, financial writers, and stock analysts I read are all starting [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/04/28/the-next-five-years/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How social media can resurrect your brand&#8217;s reputation</title>
		<link>http://www.dougschumacher.com/2009/04/14/how-social-media-can-resurrect-your-brands-reputation/</link>
		<comments>http://www.dougschumacher.com/2009/04/14/how-social-media-can-resurrect-your-brands-reputation/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 01:55:25 +0000</pubDate>
		<dc:creator>MemeRunner</dc:creator>
				<category><![CDATA[Fascinating]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.dougschumacher.com/?p=41</guid>
		<description><![CDATA[My latest article just came out on iMedia Connection. Recently on NPR&#8217;s Morning Edition, host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim&#8217;s credit, &#8220;industry analysis&#8221; must be the only growth sector in the U.S. auto industry for the past couple years). Montagne was quizzing Harbour on the problems the auto industry is [...]]]></description>
		<wfw:commentRss>http://www.dougschumacher.com/2009/04/14/how-social-media-can-resurrect-your-brands-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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