doug schumacher
Things that make me go “Hmmm”
Posts Tagged ‘strategy’
Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine
In: Fascinating
29 Jan 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
I like to imagine Jonathan Ive and James Dyson — tank-topped, schnapps-drunk, and enthusiastically slap-fighting over who’s fancier.
Official Google Blog: Search is getting more social
Sometimes a video is worth 1,000 blog posts. This one does a great job explaining the [...]
- No Comments
- Tags: apple, charity, fundraising, google, humor, social, socialmedia, strategy, twitter, video
Creativing :: Holiday shopping madness video, social media gains advocates, and iPhone news
In: Fascinating
11 Dec 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Chaos inside Walmart during Black Friday 2009 [VIDEO]
Absurd chaos going on here. You’d think a gun was fired. People in some parts of the world must see this and think this entire country is insane.
Frosty the Inappropriate Snowman Mashup Creates Controversey
The video this [...]
Creativing :: ESPNs anti-social media policy, Facebook’s ad innovations, and change isn’t just for advertising anymore
In: Fascinating
13 Nov 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
ESPN Responds to Criticism and Publishes Social Media Policy
Previously I posted someone’s prediction that going forward, more and more companies were going to have a social media policy, which I certainly agree with. Perhaps no place will these policies be more interesting than [...]
Creativing :: Futbal Hero video, Facebook’s latest marketing strategy, and Sony goes hunting for game spammers
In: Fascinating
30 Oct 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
YouTube – Kasabian Football Hero
It’s always great when a cool video is accompanied by a good song. While more documentary than music video, this is a fun riff on the Guitar Hero user interface, despite actually using open source version Frets on Fire.
Map [...]
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- Tags: art, facebook, gaming, social, socialmedia, strategy, video, youtube
Creativing :: Another reason not to count clicks, video monitor in a print mag, and Jack Daniel’s raises a glass
In: Fascinating
18 Sep 2009My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent
This sounds pretty alarming at first, but for those using legitimate campaign evaluation methods, they’ll be able to identify the fraudsters quickly and cost effectively. It’s all about using the [...]
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- Tags: banners, blogging, humor, media, social, socialmedia, strategy, tech, twitter
The next five years
In: Fascinating
28 Apr 2009There could be a reason that the legendary centers of the markets (Wall St) and marketing (Madison Ave) are, amid this entire planet, located only a few miles apart. And they may be even closer, emotionally.
What I’ve noticed recently is that the various economists, financial writers, and stock analysts I read are all starting to [...]
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- Tags: branding, economy, strategy
How social media can resurrect your brand’s reputation
In: Fascinating
14 Apr 2009My latest article just came out on iMedia Connection.
Recently on NPR’s Morning Edition, host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim’s credit, “industry analysis” must be the only growth sector in the U.S. auto industry for the past couple years). Montagne was quizzing Harbour on the problems the auto industry is facing.
Here’s [...]
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- Tags: articles, branding, socialmedia, strategy, twitter
About this blog
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
- Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
- David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
- ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
- Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
- Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
- Creativing :: Free ebooks correlate to printed sales, Social media crisis lessons, and the first ChatRoulette campaign
- Creativing :: The creepy addiction of Chatroulette, Foursquare’s real impact, and trouble ahead for online advertising
- Creativing :: Tweet of the Week, the iPhone sandwich, and Facebook vs. Google
- Creativing :: Tweet of the Week, Pissed off at Google, and Foursquare goes for the gold
- Creativing :: Tweet of the Week, Museum’s engage in trash talk, and the 10 greatest YouTube mashups
- Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine
- Creativing :: Remarkable iPhone story from Haiti, Put yourself in a music video, and the future of mobile and social networks
- Creativing :: Twitter for event marketing, Foursquare is serious gaming, and Minority Report here we come
- Creativing :: iPhone AR helicopter, smartphones and ecommerce, and a look under the hood of any website
- Creativing :: Google Google and more Google, a restaurant does brand experience, and Guitar Hero for the holidays
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- MSNBC's Dutch Tweet - Forbes.comSome additional information behind the MSN "Breaking News" story. The background on the founder's location -- a small town in The Netherlands -- couldn't be more 'flat earth'. […]MemeRunner
- Charlie Simpson, 7-Year-Old, Raises $160,000 For HaitiShows that you don't have to be a major corporation to generate buzz in social media. You just need a great story. […]MemeRunner
- Vanishing Point | The Glue PotMotion artwork video from visual artist Takuya Hosogane. There isn't much info here or on his site about the methodology, so I'm assuming it's all directly his design work, and not generated algorithmically through the sounds. […]MemeRunner
- Seth's Blog: Why write a book?Seth Godin certainly takes his own medicine. This is the announcement on his blog for his latest book. Not crazy hype. Not even a small cover shot of the book. Just an intriguing headline -- which surely stopped a good percentage of those who've ever thought about writing a book -- followed by his usual thoughtful way of viewing things below the surface […]MemeRunner
Loopt Journal
- Doug shared "Beer and sunshine" @ Waterfront Cafe March 7, 2010
- Doug shared @ latitude 33 March 6, 2010
- Doug shared @ Westchester March 4, 2010