doug schumacher
Things that make me go “Hmmm”
Posts Tagged ‘socialmedia’
Creativing :: Free ebooks correlate to printed sales, Social media crisis lessons, and the first ChatRoulette campaign
In: Fascinating
5 Mar 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
There are pretty much just two writer moods: “I am a GOD!” and “I suck!” Today, Minions, I am a GOD!
Free ebooks correlated with increased print-book sales – Boing Boing
A similar correlation has been shown in the music industry between [...]
Creativing :: Tweet of the Week, Pissed off at Google, and Foursquare goes for the gold
In: Fascinating
12 Feb 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
if ($caffeinated) { echo ‘good morning!’; }
P&G Launches eStore to Test Marketing Concepts – MarketingVOX
I’m curious to see what this ‘lab’ looks like from a features and development angle. It’s clearly designed for nimbleness, which will only be a growing [...]
Creativing :: Tweet of the Week, Museum’s engage in trash talk, and the 10 greatest YouTube mashups
In: Fascinating
5 Feb 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
Today’s my last day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/CEO no more
Ahead Of Super Bowl, Museum Heads Trash-Talk : NPR
If you want to breath some fresh air into the [...]
Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine
In: Fascinating
29 Jan 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
I like to imagine Jonathan Ive and James Dyson — tank-topped, schnapps-drunk, and enthusiastically slap-fighting over who’s fancier.
Official Google Blog: Search is getting more social
Sometimes a video is worth 1,000 blog posts. This one does a great job explaining the [...]
- No Comments
- Tags: apple, charity, fundraising, google, humor, social, socialmedia, strategy, twitter, video
Creativing :: Holiday shopping madness video, social media gains advocates, and iPhone news
In: Fascinating
11 Dec 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Chaos inside Walmart during Black Friday 2009 [VIDEO]
Absurd chaos going on here. You’d think a gun was fired. People in some parts of the world must see this and think this entire country is insane.
Frosty the Inappropriate Snowman Mashup Creates Controversey
The video this [...]
Creativing :: Futbal Hero video, Facebook’s latest marketing strategy, and Sony goes hunting for game spammers
In: Fascinating
30 Oct 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
YouTube – Kasabian Football Hero
It’s always great when a cool video is accompanied by a good song. While more documentary than music video, this is a fun riff on the Guitar Hero user interface, despite actually using open source version Frets on Fire.
Map [...]
- No Comments
- Tags: art, facebook, gaming, social, socialmedia, strategy, video, youtube
Creativing :: Another reason not to count clicks, video monitor in a print mag, and Jack Daniel’s raises a glass
In: Fascinating
18 Sep 2009My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent
This sounds pretty alarming at first, but for those using legitimate campaign evaluation methods, they’ll be able to identify the fraudsters quickly and cost effectively. It’s all about using the [...]
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- Tags: banners, blogging, humor, media, social, socialmedia, strategy, tech, twitter
Creativing : Air Jordan flies again, trends in social media, and a nice mobile campaign
In: Fascinating
11 Sep 2009My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Jordan’s History of flight
A stylish, hip run-through of the various shoes he wore throughout his career, as well as the continuing line of Air Jordans. While Jordan’s skills were undeniable, he also made an enormous impact on the fashions [...]
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- Tags: photography, research, social, socialmedia, technology, trends
My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Scale: The Importance of Cafe-Shaped Experiences
A good excerpt from Chris Brogan’s new book “Trust Agents”. It speaks to how the scope of much product development and it’s related marketing is downsizing, or going niche. And with both products and [...]
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- Tags: conversations, facebook, irs, lapd, photoshopping, socialmedia, youtube
Creativing :: Social media strengths and embarrassments, mobile takes off in a million directions, and a Michael Jackson tribute video worth watching
In: Fascinating
10 Jul 2009My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
90% of Consumers Trust Opinions of Friends
That shouldn’t shock anyone. But it really gains impact when compared to other information sources, especially paid media. The idea of knowing what our friends are doing, and having that steer our own [...]
- No Comments
- Tags: apple, facebook, familyguy, iphone, mobile, social, socialmedia
Creativing :: Facebook, the accelerating mediascape, and some fantastic short short films
In: Fascinating
30 May 2009About: “Creativing” is my weekly summary of the latest industry developments affecting new media creatives, strategists, and producers. It covers issues like the latest technologies, new campaigns, and industry trends. The content is primarily culled from Creativing.com, a social bookmarking site covering new media marketing.
With the holiday, it was a short week, although the [...]
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- Tags: facebook, paidmedia, socialmedia, video
Creativing :: Social Media. Let the inquisition continue.
In: Fascinating
22 May 2009I’ve been kicking around a couple of different approaches for posting here. One is to do a recap of what I think are the week’s most interesting developments in online marketing. I’ll pull a lot of this info from Creativing, the social bookmarking site I’ve set up where anyone’s free to post relevant marketing information [...]
- No Comments
- Tags: conversation, facebook, socialmedia, ugc, upfront
Why creative is more important than ever in advertising.
In: Fascinating
15 May 2009This week I gave a speech at the Facebook Global Sales Conference, up in Palo Alto, on the role of creativity in social media. I enjoyed meeting and hanging out with the Facebook team. A lot of energy and excitement going on there.
The theme for my presentation, on Google Docs here, is that social media [...]
- (6) Comments
- Tags: paidmedia, socialmedia
How social media can resurrect your brand’s reputation
In: Fascinating
14 Apr 2009My latest article just came out on iMedia Connection.
Recently on NPR’s Morning Edition, host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim’s credit, “industry analysis” must be the only growth sector in the U.S. auto industry for the past couple years). Montagne was quizzing Harbour on the problems the auto industry is facing.
Here’s [...]
- No Comments
- Tags: articles, branding, socialmedia, strategy, twitter
Heralding the death of non-social media
In: Fascinating
28 Mar 2009My latest article for iMedia Communications.
Right before the end of the year, there was a strong backlash against marketing through social media channels. If you were working anywhere near social media, it was hard to miss: People said it doesn’t work. People said it doesn’t work as they’d like it to. And people said it [...]
- (2) Comments
- Tags: media, print, socialmedia, tv
About this blog
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
- Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
- David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
- ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
- Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
- Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
- Creativing :: Free ebooks correlate to printed sales, Social media crisis lessons, and the first ChatRoulette campaign
- Creativing :: The creepy addiction of Chatroulette, Foursquare’s real impact, and trouble ahead for online advertising
- Creativing :: Tweet of the Week, the iPhone sandwich, and Facebook vs. Google
- Creativing :: Tweet of the Week, Pissed off at Google, and Foursquare goes for the gold
- Creativing :: Tweet of the Week, Museum’s engage in trash talk, and the 10 greatest YouTube mashups
- Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine
- Creativing :: Remarkable iPhone story from Haiti, Put yourself in a music video, and the future of mobile and social networks
- Creativing :: Twitter for event marketing, Foursquare is serious gaming, and Minority Report here we come
- Creativing :: iPhone AR helicopter, smartphones and ecommerce, and a look under the hood of any website
- Creativing :: Google Google and more Google, a restaurant does brand experience, and Guitar Hero for the holidays
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