Posts Tagged ‘socialmedia

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
There are pretty much just two writer moods: “I am a GOD!” and “I suck!” Today, Minions, I am a GOD!
Free ebooks correlated with increased print-book sales – Boing Boing
A similar correlation has been shown in the music industry between [...]

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
if ($caffeinated) { echo ‘good morning!’; }
P&G Launches eStore to Test Marketing Concepts – MarketingVOX
I’m curious to see what this ‘lab’ looks like from a features and development angle. It’s clearly designed for nimbleness, which will only be a growing [...]

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
Today’s my last day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/CEO no more
Ahead Of Super Bowl, Museum Heads Trash-Talk : NPR
If you want to breath some fresh air into the [...]

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
I like to imagine Jonathan Ive and James Dyson — tank-topped, schnapps-drunk, and enthusiastically slap-fighting over who’s fancier.
Official Google Blog: Search is getting more social
Sometimes a video is worth 1,000 blog posts. This one does a great job explaining the [...]

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Chaos inside Walmart during Black Friday 2009 [VIDEO]
Absurd chaos going on here. You’d think a gun was fired. People in some parts of the world must see this and think this entire country is insane.
Frosty the Inappropriate Snowman Mashup Creates Controversey
The video this [...]

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What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
YouTube – Kasabian Football Hero
It’s always great when a cool video is accompanied by a good song. While more documentary than music video, this is a fun riff on the Guitar Hero user interface, despite actually using open source version Frets on Fire.
Map [...]

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent
This sounds pretty alarming at first, but for those using legitimate campaign evaluation methods, they’ll be able to identify the fraudsters quickly and cost effectively. It’s all about using the [...]

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Jordan’s History of flight
A stylish, hip run-through of the various shoes he wore throughout his career, as well as the continuing line of Air Jordans. While Jordan’s skills were undeniable, he also made an enormous impact on the fashions [...]

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Scale: The Importance of Cafe-Shaped Experiences
A good excerpt from Chris Brogan’s new book “Trust Agents”. It speaks to how the scope of much product development and it’s related marketing is downsizing, or going niche. And with both products and [...]

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My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
90% of Consumers Trust Opinions of Friends

That shouldn’t shock anyone. But it really gains impact when compared to other information sources, especially paid media. The idea of knowing what our friends are doing, and having that steer our own [...]

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About: “Creativing” is my weekly summary of the latest industry developments affecting new media creatives, strategists, and producers. It covers issues like the latest technologies, new campaigns, and industry trends. The content is primarily culled from Creativing.com, a social bookmarking site covering new media marketing.
With the holiday, it was a short week, although the [...]

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I’ve been kicking around a couple of different approaches for posting here. One is to do a recap of what I think are the week’s most interesting developments in online marketing. I’ll pull a lot of this info from Creativing, the social bookmarking site I’ve set up where anyone’s free to post relevant marketing information [...]

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This week I gave a speech at the Facebook Global Sales Conference, up in Palo Alto, on the role of creativity in social media. I enjoyed meeting and hanging out with the Facebook team. A lot of energy and excitement going on there.
The theme for my presentation, on Google Docs here, is that social media [...]

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My latest article just came out on iMedia Connection.
Recently on NPR’s Morning Edition, host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim’s credit, “industry analysis” must be the only growth sector in the U.S. auto industry for the past couple years). Montagne was quizzing Harbour on the problems the auto industry is facing.
Here’s [...]

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My latest article for iMedia Communications.
Right before the end of the year, there was a strong backlash against marketing through social media channels. If you were working anywhere near social media, it was hard to miss: People said it doesn’t work. People said it doesn’t work as they’d like it to. And people said it [...]

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About this blog

There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.

  • Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
  • David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
  • ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
  • Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
  • Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
View Doug Schumacher's profile on LinkedIn

Contact

doug at basement-inc dot com

Basement, Inc.

The interactive agency I founded, and where I spend a great deal of my time.

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Creativing

A social bookmarking site I launched that contains things interactive marketers should know in a post-Web 2.0 world.


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