doug schumacher
Things that make me go “Hmmm”
Posts Tagged ‘performance’
7 ways to get more out of your creative
In: Fascinating
29 Apr 2009My latest iMedia article:
What do you do if a campaign’s creative budget gets cut by 20 percent? Do you say the creative will be 20 percent less impactful and call it a day?
Hardly.
Sadly, falling budgets, especially in the area of production, are a challenge a lot of companies in this business are facing.
Complicating that [...]
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- Tags: banners, budgets, creative, performance
About this blog
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
- Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
- David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
- ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
- Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
- Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
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