doug schumacher
Things that make me go “Hmmm”
Posts Tagged ‘creative’
7 ways to get more out of your creative
In: Fascinating
29 Apr 2009My latest iMedia article:
What do you do if a campaign’s creative budget gets cut by 20 percent? Do you say the creative will be 20 percent less impactful and call it a day?
Hardly.
Sadly, falling budgets, especially in the area of production, are a challenge a lot of companies in this business are facing.
Complicating that [...]
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- Tags: banners, budgets, creative, performance
Creativity and data: A marriage, if not a perfect one
In: Fascinating
27 Mar 2009In this post, Seth Godin writes about taking the high road. I want to lead with his summary paragraph, because the high road is too often seen as prima donna boulevard.
“Data is your friend. And the data shows that the top blogs, top lenses, top magazines… they all follow the high road. If you need [...]
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- Tags: analytics, creative, data
About this blog
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
- Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
- David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
- ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
- Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
- Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
- Creativing :: Tweet of the Week, The next Twitter?, and Foursquare gets around to revenue
- Creativing :: Free ebooks correlate to printed sales, Social media crisis lessons, and the first ChatRoulette campaign
- Creativing :: The creepy addiction of Chatroulette, Foursquare’s real impact, and trouble ahead for online advertising
- Creativing :: Tweet of the Week, the iPhone sandwich, and Facebook vs. Google
- Creativing :: Tweet of the Week, Pissed off at Google, and Foursquare goes for the gold
- Creativing :: Tweet of the Week, Museum’s engage in trash talk, and the 10 greatest YouTube mashups
- Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine
- Creativing :: Remarkable iPhone story from Haiti, Put yourself in a music video, and the future of mobile and social networks
- Creativing :: Twitter for event marketing, Foursquare is serious gaming, and Minority Report here we come
- Creativing :: iPhone AR helicopter, smartphones and ecommerce, and a look under the hood of any website
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