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	<title>doug schumacher &#187; budgets</title>
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		<title>7 ways to get more out of your creative</title>
		<link>http://www.dougschumacher.com/2009/04/29/7-ways-to-get-more-out-of-your-creative/</link>
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		<pubDate>Wed, 29 Apr 2009 16:49:54 +0000</pubDate>
		<dc:creator>Doug Schumacher</dc:creator>
				<category><![CDATA[Fascinating]]></category>
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		<category><![CDATA[budgets]]></category>
		<category><![CDATA[creative]]></category>
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		<description><![CDATA[My latest iMedia article: What do you do if a campaign&#8217;s creative budget gets cut by 20 percent? Do you say the creative will be 20 percent less impactful and call it a day? Hardly. Sadly, falling budgets, especially in the area of production, are a challenge a lot of companies in this business are [...]]]></description>
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