doug schumacher
Things that make me go “Hmmm”
Posts Tagged ‘budgets’
7 ways to get more out of your creative
In: Fascinating
29 Apr 2009My latest iMedia article: What do you do if a campaign’s creative budget gets cut by 20 percent? Do you say the creative will be 20 percent less impactful and call it a day? Hardly. Sadly, falling budgets, especially in the area of production, are a challenge a lot of companies in this business are [...]
- No Comments
- Tags: banners, budgets, creative, performance
About this blog
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
- Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
- David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
- ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
- Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
- Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
- Creativing :: Facebook is heroin, Farmville engagement is sliding, and the Twitter Times personalized newspaper
- Creativing :: What Steve Jobs should say, kings of YouTube, and dissecting the Old Spice campaign
- Creativing :: Social Media’s World Cup, Ridley Scott directs YouTube, and social media meets the offline world.
- Creativing :: Massive Glastonbury photo tag, Google’s uphill run at Facebook, and mobile heads in-store
- Creativing :: Conan O’Brien’s tweet, Social media pushes the ‘cuddle’ button, and Web 3.0?
- Creativing :: Android gains on iPhone, Tablets to outsell netbooks by 2012, and Twitter goes local
- Creativing :: Mary Meeker’s online advertising predictions, Flash ads on iPhone, and 600 shopping mashups
- Creativing :: Great Steve Jobs video on Apple and Flash, Second Life’s second life, and 3-D printing comes home
- Creativing :: Tweet of the Week, Craigslist TV?, and Foursquare links to print ads
- Creativing :: Tweet of the Week, Facebook’s privacy blowup, and Google’s version of TVs future
Creativing RSS Feed
- Creativing podcasts coming soon to a computer near youCreativing is being relaunched as a weekly podcast, featuring the leading minds in online marketing discussing the latest issues. More info is in the about section. Our launch podcast is coming in a few weeks. We still feature the list of articles gathered on leading online marketing trends. It’s under the “Articles” tab at the top. […]doug
Loopt Journal
- Doug shared @ Venice Boardwalk July 31, 2010
- Doug shared @ Corkbar July 31, 2010
- Doug shared @ Bay Cities Italian Deli July 31, 2010