Tracking technology has been on a growth spurt. After post-impression tracking in the early 2000′s, we’ve recently added a lot of different BT techs, and now an even more comprehensive system in which you pretty much have an interest profile that the so-called Behavioral Exchanges are trying to align their ads with. I had an [...]
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
Creativing is being relaunched as a weekly podcast, featuring the leading minds in online marketing discussing the latest issues. More info is in the about section. Our launch podcast is coming in a few weeks. We still feature the list of articles gathered on leading online marketing trends. It’s under the “Articles” tab at the top. […]