Creativing
Creativing is a blog I author that covers the latest in content marketing. Each week I do a summary of the latest industry developments, and post them to the site as well as my blog on iMedia Connection.
doug schumacher
Things that make me go “Hmmm”
Hi
Welcome. I'm a digital media strategist, creative director and entrepreneur. I like to explore various digital media platforms, and this is one of my blog outlets. I also write "Creativing", a weekly update on the latest developments in content marketing and online creativity, posted every Thursday at Creativing and iMedia. If you'd like a more ongoing stream of my thoughts, work or otherwise, feel free to connect with me on Facebook. My profile widget is below. Thanks.
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- A new threat to agencies?, New Belgium Brewery says FB fans worth $250m, and social media agencies vs. traditionalLinks pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum. Break Media and Sony Team Up to Make Advertising Agencies Nervous This is about agencies losing the high-end bucks in commercial production. If you look at what’s happened in other areas of production, from typography to photography to audio […]Doug Schumacher
- The 20 best Super Bowl Tweets, Histories of Social Media, and confessions of a young media plannerLinks pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum. The 20 most entertaining Super Bowl tweets Funny stuff. Naturally, a lot of ad references. Via @PublicityGuru Input Error – Histories of Social Media Just came across this site. I like both the content and the URLs implication: That […]Doug Schumacher
- Tumblr’s content marketing program, Is Facebook killing the website?, and iPad app design guidesLinks pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum. Tumblr hires a dedicated team to write about…Tumblr Tumblr demonstrating they understand the value of content marketing. Via @jodiontheweb Social business: Social media integration A nice data visualization from a survey on how companies are integrating soc […]Doug Schumacher
- Social Media Where Art Thou?, The Great Pinterest Debate, and how Facebook Connect drives Website engagementArticles that point towards the future of marketing: Social Media, Where Art Thou? Great POV on how SOPA is about more than just piracy. Via @BeverlyMacy The Pinterest Debate Between Two Friends If you’re on Pinterest, you probably don’t need a Compete.com chart to let you know their traffic has been explosive lately. This is […]Doug Schumacher
- Apple’s move into iBook publishing, Why brands are struggling with social, and Square’s core branding approach10 links that point to the future of marketing: Apple announces free iBooks Author OS X app for publishing books to the App Store Amazon certainly has a sizable lead in the personal publishing space, but I’ve been more than a little surprised that they haven’t moved faster towards making it much, much easier to […]Doug Schumacher
- “People Talking About This” explained, How The Web Works, and 6 Big Shifts in Social Media for 201210 links that point to the future of interactive marketing: ‘People Talking About This’ defined Like a lot of things on Facebook, it’s not entirely transparent, but the short answer is, it’s a look at the unique number of people who’ve referenced your page in some way over the past week. Via @JayBaer Is email […]Doug Schumacher
- Facebook ads appealing to the ego, Driving while radio-listening, and the ideal social media team10 links that point to the future of marketing: Facebook Users With High Self-Esteem Prefer Targeted Ads @PSFK So would ads that try to create a need by making the viewer feel lacking or inadequate be better off on a friend’s page? Interesting psychology going on here. From @johnboese Of Rogues and Gentlemen — New […]Doug Schumacher
- Stop boring people on Twitter, Designing presentations for social sharing, and 5 books on social media10 links that point towards the future of marketing: The Importance of Being Awesome It’s been said before, but knowing what type of content works, or is awesome, has to be a major strategic and communication goal for brands. Streamglider Takes On Flipboard And Pulse With Sleek Social Interest Given how new iPad publishing is, […]Doug Schumacher
- Here comes Timeline, The future of shopping is social, and the 50 funniest tweets of 201110 links that point to the future of marketing: Introducing Timeline Timeline looks great so far, and this video is a great start to understanding it. It’s really about making your life look like a great adventure, and it’s a far more emotional view of someone’s life than we’ve seen in the past with things […]Doug Schumacher
- Walmart’s smart shopping app, big reasons for using Facebook Connect, and the top infographics of 201110 links that point to the future of digital marketing: Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook | TechCrunch This is really smart on several levels. For one, Walmart has taken a more open approach to their gift finder, integrating product recommendations from competing stores, thereby increasing the validity and […]Doug Schumacher