doug schumacher

Things that make me go “Hmmm”

Basement

Basement is an interactive marketing consultancy I founded that specializes in content marketing strategies and tactics. We’ve been in business since 2002, and continue to serve a range of clients large and small, across a number of different industries.

Below is our capabilities deck. For more information or to view our portfolio, drop in at www.basement-inc.com.

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Hi

Welcome. I'm a digital media strategist, creative director and entrepreneur. I like to explore various digital media platforms, and this is one of my blog outlets. I also write "Creativing", a weekly update on the latest developments in content marketing and online creativity, posted every Thursday at Creativing and iMedia. If you'd like a more ongoing stream of my thoughts, work or otherwise, feel free to connect with me on Facebook. My profile widget is below. Thanks.

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A new threat to agencies?, New Belgium Brewery says FB fans worth $250m, and social media agencies vs. traditional
Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum. Break Media and Sony Team Up to Make Advertising Agencies Nervous This is about agencies losing the high-end bucks in commercial production. If you look at what’s happened in other areas of production, from typography to photography to audio […]
Doug Schumacher
The 20 best Super Bowl Tweets, Histories of Social Media, and confessions of a young media planner
Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum. The 20 most entertaining Super Bowl tweets Funny stuff. Naturally, a lot of ad references. Via @PublicityGuru Input Error – Histories of Social Media Just came across this site. I like both the content and the URLs implication: That […]
Doug Schumacher
Tumblr’s content marketing program, Is Facebook killing the website?, and iPad app design guides
Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum. Tumblr hires a dedicated team to write about…Tumblr Tumblr demonstrating they understand the value of content marketing. Via @jodiontheweb Social business: Social media integration A nice data visualization from a survey on how companies are integrating soc […]
Doug Schumacher
Social Media Where Art Thou?, The Great Pinterest Debate, and how Facebook Connect drives Website engagement
Articles that point towards the future of marketing: Social Media, Where Art Thou? Great POV on how SOPA is about more than just piracy. Via @BeverlyMacy The Pinterest Debate Between Two Friends If you’re on Pinterest, you probably don’t need a Compete.com chart to let you know their traffic has been explosive lately. This is […]
Doug Schumacher
Apple’s move into iBook publishing, Why brands are struggling with social, and Square’s core branding approach
10 links that point to the future of marketing: Apple announces free iBooks Author OS X app for publishing books to the App Store Amazon certainly has a sizable lead in the personal publishing space, but I’ve been more than a little surprised that they haven’t moved faster towards making it much, much easier to […]
Doug Schumacher
“People Talking About This” explained, How The Web Works, and 6 Big Shifts in Social Media for 2012
10 links that point to the future of interactive marketing: ‘People Talking About This’ defined Like a lot of things on Facebook, it’s not entirely transparent, but the short answer is, it’s a look at the unique number of people who’ve referenced your page in some way over the past week. Via @JayBaer Is email […]
Doug Schumacher
Facebook ads appealing to the ego, Driving while radio-listening, and the ideal social media team
10 links that point to the future of marketing: Facebook Users With High Self-Esteem Prefer Targeted Ads @PSFK So would ads that try to create a need by making the viewer feel lacking or inadequate be better off on a friend’s page? Interesting psychology going on here. From @johnboese Of Rogues and Gentlemen — New […]
Doug Schumacher
Stop boring people on Twitter, Designing presentations for social sharing, and 5 books on social media
10 links that point towards the future of marketing: The Importance of Being Awesome It’s been said before, but knowing what type of content works, or is awesome, has to be a major strategic and communication goal for brands. Streamglider Takes On Flipboard And Pulse With Sleek Social Interest Given how new iPad publishing is, […]
Doug Schumacher
Here comes Timeline, The future of shopping is social, and the 50 funniest tweets of 2011
10 links that point to the future of marketing: Introducing Timeline Timeline looks great so far, and this video is a great start to understanding it. It’s really about making your life look like a great adventure, and it’s a far more emotional view of someone’s life than we’ve seen in the past with things […]
Doug Schumacher
Walmart’s smart shopping app, big reasons for using Facebook Connect, and the top infographics of 2011
10 links that point to the future of digital marketing: Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook | TechCrunch This is really smart on several levels. For one, Walmart has taken a more open approach to their gift finder, integrating product recommendations from competing stores, thereby increasing the validity and […]
Doug Schumacher