Articles
Some of the articles I’ve written, primarily for iMediaConnection.
The best marketing advice I’ve ever received
There’s no shortage of suggestions circling our industry, but it’s up to you to separate the good from the bad. These insights will help
iMedia Connection – 2/28/2011
7 ways to get bold campaigns approved
Are you having trouble pushing through your most innovative marketing concepts? Here are a few points you might want to consider.
iMedia Connection – 4/21/2010
Turning Paid Media Impressions into Social Media Endorsements
Social media is exploding, while paid media will be around for a while. This is how you combine these juggernauts into a powerful integrated campaign.
iMedia Connection – 9/29/2009
9 new marketing tools you need
There are countless new computer tools out there, but separating the wheat from the chaff can be challenging. Here’s a handful of proven apps that can make your job easier.
iMedia Connection – 11/19/2009
Why social media is safer than you think
If you’re afraid of social media today, then avoiding for the next five years should really petrify you.
iMedia Connection – 8/25/2009
7 habits of highly effective creative directors
Basement CD Doug Schumacher shares what he learned from his mentors, and how he applies that on a regular basis.
iMedia Connection – 6/29/2009
7 ways to get more out of your creative
Campaigns are more complex than ever, but those new capabilities include numerous opportunities to improve performance, if you know what to watch for.
iMedia Connection – 4/29/2009
How social media can resurrect your brand’s reputation
Some companies fear social media. But for those who want to control their image, there may be no better solution than social media.
iMedia Connection – 4/14/2009
Heralding the death of non-social media
Think your brand should avoid social media? Good luck. If your marketing efforts don’t currently involve social media, you’re already playing catch-up. Here’s why—and how—to get in the game.
iMedia Connection – 1/26/2009
