I’m the founder and creative director of Basement, an interactive marketing agency in Los Angeles. My role is to promote, encourage, and inspire the utilization of the full spectrum of media technology to create engaging, customer-centric marketing solutions.

At Basement, we always focus on strategy first, heavily utilizing the ever-expanding amount of information available online — particularly in the social media space. Once we thoroughly understand our target audience, we launch into developing unique creative solutions that engage viewers in ways that make them want to do business with our clients.

My career began as a traditional copywriter, first at DDB, then TBWA/Chiat/Day, then BBDO. While at TBWA/Chiat/Day, I creative directed one of the first major online rich media brand experiences, for the 1996 Nissan Pathfinder.

Since then, I’ve developed online marketing and advertising solutions for companies including EA Games, Warner Bros. Pictures, Sony Home Entertainment, Starz Encore, Activision, Disney, Pepsi, California Lottery, PayPal, Bank of America, Men’s Wearhouse, Oroweat Bread, and Travelocity.