Things that make me go “Hmmm”
In: Fascinating19 Mar 2010
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
“Orkut for Android?” Nice. If they just added pro sports, scrapbooking, and Ron Paul, I’d finally have my perfect “Who Cares?” engine.
Interest in creating viral videos will probably be around for a while. These simple tips are well worth the quick read. I also found the video for creating a “Tim Burton” look with makeup surprisingly interesting.
I still say the YouTube deal will ultimately play out (and pay out) well for Google. With the level of usage still going through the roof, and Google wanting to get their text ads in every nook and cranny of the Internet, this video-based version of Adwords is right out of their play book.
From somewhere between Twisted Sister and Save By The Bell comes this video that’s trending upward. Not sure what qualifies as ‘going viral’, but at 250k views in a couple days, it seems headed there if it isn’t yet.
So I’ll admit to downloading the first Lightsaber iPhone app. And this bluetooth-based multiplayer version certainly ups the ante. Sold!
The idea is simple. Govt agencies like the FBI and DEA are using Facebook to lure and track suspects across a number of potential infractions. On the surface, it’s almost funny to think that some FBI agent could be posing as a cute girl to lure a criminal into confessing something stupid online. Of course, if it goes beyond the FBI and some ‘stupid criminal’ to monitoring general citizen activity, that presents another picture. And while the intent may be different between those two, the basic activities are identical. More privacy regulation fun ahead.
Sometimes I like data just for the way it’s presented. These charts are a lesson in info design. It’s also interesting to note how the majority of Twitter users have posted so few times. I’d guess squatters are making a fairly big impact, but still a very high percentage of “users” rarely use it. Also interesting is the days of the week. It still looks like a heavy workplace distraction that spills over into the commute home or drinks after work.
I don’t usually like speculating on things too far out in the future. As Wired magazine once said, It’s virtually impossible to predict technology more than 6 months out. But this article brings up some great scenarios to consider, and involves speculation on the future of advertising. I also think the idea of Web-capable TV will probably happen fast. I could almost see people forgoing home computers, and bridging the gap with mobile phones and a Web-enabled TV.
If you fly much, you likely noticed the increase in ads popping up everywhere; from security bins to seat trays. The new interactive displays are not only showing up at airports, but in downtown areas as well. Triggered by motion (the one’s I’ve seen), they’re a fun technology, but I haven’t seen them really used that creatively yet. Opportunity alert!
A short article about some new APIs. Keep up on these. They’re the backbone of innovative marketing solutions of the future.
Welcome. I'm a digital media strategist, creative director and entrepreneur. I like to explore various digital media platforms, and this is one of my blog outlets. I also write "Creativing", a weekly update on the latest developments in content marketing and online creativity, posted every Thursday at Creativing and iMedia. If you'd like a more ongoing stream of my thoughts, work or otherwise, feel free to connect with me on Facebook. My profile widget is below. Thanks.
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