I’m curious to see what this ‘lab’ looks like from a features and development angle. It’s clearly designed for nimbleness, which will only be a growing trend as everything seems to be moving toward immediacy. From product development to brand experience to social marketing.
I’ve felt for a while that the tech industry is veering perilously close to blowing the top off the whole privacy issue. From location-based services to misunderstood social network sharing to cookie tracking, there are a lot of hot buttons, and people are starting to push them.
A week or two ago it was widely reported that Twitter was dropping off in popularity. However, they were gauging unique visitors to the site, and with so many people using 3rd party apps, like TweetDeck, that could have a large impact. The other key stat is obviously overall Tweets sent, and that’s where apparently Twitter is looking just fine.
Mobile is certainly heating up, and Foursquare is on the front burner. While Foursquare currently operates under the guise of fun and games, location-based services on mobile will likely soon be the way most people figure out what they’re going to do for entertainment on a given evening.
Google connects 8 large LCD screens in a wraparound view to it’s Earth and Street View apps for an amazing voyage around what feels like a pretty small world. The trip from LA to SF beats any bullet train proposal I’ve seen.
Very fun experience. The surreal carnival feel fits great with a product as quirky as Skittles. The long extended page reminds me of suck.com back in the day. It’s an unconventional format which defies most usability issues, but who’s really coming to Skittles.com for functionality anyway?
Amid the iPhone craze, it’s important to keep in mind that overall, there’s still a small percentage of users who have one. Thus if you want to go mass on mobile, you’ll have to go more lowest common denominator.
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
Creativing is being relaunched as a weekly podcast, featuring the leading minds in online marketing discussing the latest issues. More info is in the about section. Our launch podcast is coming in a few weeks. We still feature the list of articles gathered on leading online marketing trends. It’s under the “Articles” tab at the top. […]