Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine

In: Fascinating

29 Jan 2010

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Tweet of the Week

I like to imagine Jonathan Ive and James Dyson — tank-topped, schnapps-drunk, and enthusiastically slap-fighting over who’s fancier.

Official Google Blog: Search is getting more social

Sometimes a video is worth 1,000 blog posts. This one does a great job explaining the immediate appeal and potential power of their social search. In personal tests, I didn’t find it all that, but then neither was YouTube on day one. But the potential is screaming obvious. And I found it a glaring reminder of how far ahead of everyone Google is in search. Tried Facebook search lately? It feels like you’re dealing with a big, dumb, AI terminal. As my network and the topics it covers expands, this could be a remarkably powerful focal point for searches across anything from a restaurant to a good doctor. Google’s biggest obstacle here is Facebook blocking their content from Google search. If I were to pick a winner at this point, I’d say Google because this is far more advanced search-wise, and I like the idea of the net they’re casting going well outside one site (although Facebook Connect could be just as effective).

The Secret Diary of Steve Jobs : Tablet Part Two: The true significance of the Tablet

The blend of humor and insight at Fake Steve Jobs never fails to inform and entertain. It’s been said before that the iPad is the newspaper industries last hope for survival. And this post delves into how Jobs wants to redefine the multimedia experience. I also like his unrestrained assault on the Kindle. I’ve always been a big fan, but this week has really exposed it’s vulnerability, imo.

The iPad’s Threat to Advertising – IABlog

Think iPad will save the publishing and ad industries? Here’s a good contrarian viewpoint.

Unhappy Hipsters

The captions Dwell Magazine never published. Funny parody.

Has Twitter peaked? – CNN.com

If I owned Twitter, I’d be far more interested in the overall usage stats than just uniques. I understand the importance of uniques for overall growth, but reading most of the complaints, it’s not that the service offers no value, but rather it’s the perceived lack of filtering. People will eventually figure out lists, and other ways of filtering the data. And Twitter’s open source approach should continue to ensure that a very large community of developers and entrepreneurs will continue to find new ways of expanding Twitter’s utility. That said, you never want to see your unique’s dropping :|

CQ: The Test Of Your Potential For Cross-Cultural Success – Forbes.com

On the surface, this may seem like one more way to have to compare yourself to others. But I definitely think multi-culturalism is pretty lost on much of the US. Even in the advertising world — where we tend to think of ourselves as pretty open and aware — we’ve seen enormous blowups from ads where no one bothered to consider that anyone outside of their own cultural boundary could have access to the communications. This is worth a read.

Seth’s Blog: Why write a book?

Seth Godin certainly takes his own medicine. This is the announcement on his blog for his latest book. Not crazy hype. Not even a small cover shot of the book. Just an intriguing headline — which surely stopped a good percentage of those who’ve ever thought about writing a book — followed by his usual thoughtful way of viewing things below the surface that stops most people. And all very consistent with his brand.

Vanishing Point motion artwork | The Glue Pot

Motion artwork video from visual artist Takuya Hosogane. There isn’t much info here or on his site about the methodology, so I’m assuming it’s all directly his design work, and not generated algorithmically through the sounds.

Charlie Simpson, 7-Year-Old, Raises $160,000 For Haiti

Shows that you don’t have to be a major corporation to generate buzz in social media. You just need a great story.

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About this blog

There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.

  • Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
  • David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
  • ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
  • Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
  • Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
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Contact

doug at basement-inc dot com

Basement, Inc.

The interactive agency I founded, and where I spend a great deal of my time.

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Creativing

A social bookmarking site I launched that contains things interactive marketers should know in a post-Web 2.0 world.


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www.twitter.com/MemeRunner