Creativing :: Craziest iPhone game evah, the future of movies, and Steve Jobs’ presentation secrets

In: Fascinating

6 Nov 2009

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

Endless Racing Game for iPhone, Next Level – Video

This is crazy. Using the compass and bluetooth, you can string together multiple iPhones to create an open-ended track that these cars race around. I’ve downloaded it, and am on the hunt for the first other 3G S phone to try it with.

Four trends that will rattle retail this Christmas

Good insights about how much mobile tech – the iPhone in particular – will change shopping this season. Mobile apps and social practices that were early-adopter technologies the past couple of years are now ready for prime time. At the core is a consumer armed with more price-checking technology and the ability to exchange shopping information at the point of purchase, thanks to iPhone apps in particular. Further driving this behavior will be financially-stretched consumers looking for price advantages anyway they can get them.

Uncovering Steve Jobs’ Presentation Secrets

A new book delves into a presentation master’s tactics.

Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

I’ve posted about the NHL (wisely) taking the opposite approach to the NFLs ban on Twitter for athletes. A couple of interesting things to note about this campaign: While Twitter got people involved, it was the mainstream press that generated the most noise. That’s simply about being early adopter, not about the campaign itself, although that’s becoming hard to distinguish. The second is, the turnaround time of 3 weeks. Gotta be quick to market these days.

Disney Will Give Mickey Mouse a Makeover

Mickey looks like he stepped out of GTA 4 in this screen grab from the upcoming video game Epic Mickey. A big risk? Maybe, maybe not. The Mickey brand is in decline in the US, and sometimes you’ve just gotta shake the tree. What I found most interesting in the article is that this is actually a return to Mickey’s roots. He launched in 1928 as the Bart Simpson of his day. A rather rude brute who was amorously aggressive with Minnie. I kid you not.

Amazing Fan Video

I think this is the best glimpse of the future of film making than anything I’ve seen. Taking scenes and characters from video games and compositing them with actual footage, the whole thing was shot for $500. And the potential around this is almost endless.

5 Ways To Instantly Boost Your Facebook Page Traffic

Sound, simple advice easy for anyone to follow.

The Open Graph API: What Does It Mean?

Speaking of Facebook, curious what their long-term vision is? It’s as a central authentication point for all your online activities. Put another way, wherever you go, you’ll go as a Facebook user.

Greatest Home Office of 1983

What every uber-geek had in 1983 for a home office. Right down to the Star Wars souvenirs.

Listiti: Google Alerts for Twitter Lists

Fresh off the server, this service just rolled live. The description in the title pretty much says it all. Want to know when a subject gets tweeted? Now you’ll know.

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About this blog

There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.

  • Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
  • David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
  • ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
  • Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
  • Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
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The interactive agency I founded, and where I spend a great deal of my time.

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A social bookmarking site I launched that contains things interactive marketers should know in a post-Web 2.0 world.


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