This is crazy. Using the compass and bluetooth, you can string together multiple iPhones to create an open-ended track that these cars race around. I’ve downloaded it, and am on the hunt for the first other 3G S phone to try it with.
Good insights about how much mobile tech – the iPhone in particular – will change shopping this season. Mobile apps and social practices that were early-adopter technologies the past couple of years are now ready for prime time. At the core is a consumer armed with more price-checking technology and the ability to exchange shopping information at the point of purchase, thanks to iPhone apps in particular. Further driving this behavior will be financially-stretched consumers looking for price advantages anyway they can get them.
I’ve posted about the NHL (wisely) taking the opposite approach to the NFLs ban on Twitter for athletes. A couple of interesting things to note about this campaign: While Twitter got people involved, it was the mainstream press that generated the most noise. That’s simply about being early adopter, not about the campaign itself, although that’s becoming hard to distinguish. The second is, the turnaround time of 3 weeks. Gotta be quick to market these days.
Mickey looks like he stepped out of GTA 4 in this screen grab from the upcoming video game Epic Mickey. A big risk? Maybe, maybe not. The Mickey brand is in decline in the US, and sometimes you’ve just gotta shake the tree. What I found most interesting in the article is that this is actually a return to Mickey’s roots. He launched in 1928 as the Bart Simpson of his day. A rather rude brute who was amorously aggressive with Minnie. I kid you not.
I think this is the best glimpse of the future of film making than anything I’ve seen. Taking scenes and characters from video games and compositing them with actual footage, the whole thing was shot for $500. And the potential around this is almost endless.
Speaking of Facebook, curious what their long-term vision is? It’s as a central authentication point for all your online activities. Put another way, wherever you go, you’ll go as a Facebook user.
Fresh off the server, this service just rolled live. The description in the title pretty much says it all. Want to know when a subject gets tweeted? Now you’ll know.
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
Creativing is being relaunched as a weekly podcast, featuring the leading minds in online marketing discussing the latest issues. More info is in the about section. Our launch podcast is coming in a few weeks. We still feature the list of articles gathered on leading online marketing trends. It’s under the “Articles” tab at the top. […]