My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:

The Myth of “Great Content” Marketing Itself

One of the common misconceptions of good content is that it drives itself via social media. Successful social media marketing needs two things. Good content, and a significant sized audience to launch that content with. If either of those are missing, you’ve got to do some work, spend some money, or both.

Twitter is Now Bigger than MySpace in the UK

This is pretty amazing. Of course, MySpace isn’t exactly on the rise, but none-the-less, a good example of how fast things change in technology. 140 characters taking over MySpace. Murdoch has to be stewing.

22 Facebook Funded Startups to Watch

A good glimpse of where Facebook is headed. Or at least where the money thinks it’s headed.

Twitter Search Queries

An example of some of the more interesting search queries in Twitter’s advanced search. As Gary V said, the most interesting thing about Twitter is the Search. I tend to agree with him. To see this live and test your own, just enter anything into Twitter’s advanced search.

Coca-Cola Zero Face Profiler game

Love this idea. Using photo-matching technology, they’ll use Facebook Connect to find other people on Facebook who look like you. But they’re only doing this with people who’ve opted in. So they first need to compile the database of images, which seems to be taking a while. I’m not sure how long ago this went live, but the database is still only 15% full, and hasn’t changed much in the last few days.

Video from Red Bull Soapbox Derby Atlanta 2009

This is just great content for a lifestyle brand. Humorous event, good music bed, and fun slide show commentary about what’s taking place in the video. What’s also great for the brand is that it was done by a 3rd party. More authenticity combined with zip for cost.

IKEA Heights [VIDEO]

A 5 minute short film shot in the IKEA in Burbank, during work hours, and presumably without authorization from IKEA. It’s hysterical watching them act out the various scenes, in the appropriate settings around the store, while random shoppers are walking by in the background. I’m sure somewhere an IKEA lawyer is cringing, but this is fun and creates a positive association with the brand in a highly-memorable way.

People of Walmart: Viral Blog Showcases Retailer’s Clientele

And now, the underside of UGC for a brand. Like the previous two cases, something completely uninitiated by the brand. In this case though, it pokes fun at the brand’s clientele. Which is arguably worse than making fun of their products. Like other popsites such as fmylife.com and latfh.com, I’d guess this will have a short life, and won’t warrant a response from the brand.

Stunning time lapse footage of the LA fires

Amazing footage of a tragic event.

Brazilian Graphic Artist and Illustrator

Another example of a cool mix of photography and illustration.