My latest article just came out on iMedia Connection.

Recently on NPR’s Morning Edition, host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim’s credit, “industry analysis” must be the only growth sector in the U.S. auto industry for the past couple years). Montagne was quizzing Harbour on the problems the auto industry is facing.

Here’s an excerpt from their exchange:

NPR: What about the perception that U.S. automakers aren’t making cars as well built as foreign cars? How can U.S. automakers change the perception?

Jim Harbour: I am not a marketing expert at all. I don’t know how you change the perception of the American people who think we’re still building junk. And I know, I’m from the time that I was doing that. I was building the junk. We used to build cars with eight defects, and we’d ship them out and ship them to the dealer.

THE REST OF THE STORY …