It’s disturbing to see respected, long-standing news publications across America going down like trees in the Amazon as of late. But then I look at this and wonder what we’ll really be missing.

LA Times cover

I’ve read the LA Times for over 20 years, and at one point they were considered a leading source of investigating journalism in the US. And that seems to be about all they have differentiating themselves anymore.

A celebrity stalker armed with a $5 a month hosting account and open source blog software can compete with this. No actually, the blogger’s writing will be better. At least you know they won’t be sounding like a banker trying to cover pop culture issues.

And I should be paying high premium CPMs for this because of what?

Interestingly, since capturing that image, the LA Times home page now features a leading article about a children’s hospital that’s about to close. I’m guessing they caught some flak. Maybe Twitter blew up on them. Think about the breadth of that switch. From celebrity biceps to children’s hospital closings. Sounds like a brand with a case of schizophrenia.