doug schumacher
Things that make me go “Hmmm”
Creativing :: Tweet of the Week, The next Twitter?, and Foursquare gets around to revenue
In: Fascinating
12 Mar 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
“Your respect’s the size of your attention span.”
Given it’s been called the “attention economy” we work in, this quote nails it.
Social Media: Is Voice-Based Bubbly the New Twitter? – Advertising Age
One question I hear a lot is, “What’s the next Twitter?”. With 100 million users already, Bubbly’s obviously a serious player. Most indicative in this is where they’re rolling out this latest social media app. 5 non-Western countries. One of the big factors in mobile usage isn’t just having a mobile phone, but also NOT having any other means of connecting on the Web.
Foursquare and Starbucks Team Up to Offer Customer Rewards
Foursquare has navigated to a nice sweet spot between entertainment and promotion. While obviously any mobile location based service technology has deep utilitarian potential, with the emphasis on badges and points, it’s currently a game appeal. (The new version does move towards emphasizing utility — most obviously enabling people to track the past places they’ve been for future reference). Starbucks, who has a good iPhone app and could obviously have integrated a game/coupon component into theirs, wisely opts to join an existing community versus the work required to ramp up their own. That’s a trend we’ve seen expanding since the early days of social media, and certainly shows no sign of abating.
4 Fun and Crazy Chatroulette Videos
Whether ChatRoulette turns out to be a sprinter or distance runner, it’s the net meme du jour. And amid the nudity, flakiness and boredom, there are a few things popping up worth checking out. The best one is the 3rd one using Auto-Tune, T-Pain style. If nothing else, this is a good reminder that any time you jump on ChatRoulette, you could end up starring in a viral video with someone ridiculing you.
Also, the bonus video 1 has a good lo-fi research bit on ChatRoulette behavior.
Google Goes Live With “In-Stock, Nearby” Mobile Shopping
For a company so deeply rooted in online technology, GOOG has done a great job connecting people to the physical world around them. This is a classic Google move, placing themselves directly in the pathway of consumers on their way to purchasing a product. Not only do they still dominate the digital search for merchandise, but now they’ll know which bricks and mortar store we’re going to buy it at. And given they’re also the ones giving us directions to the store, they’ll also know when we’re going, and which route we’re taking.
MediaShift . Witness Creates Sophisticated Evaluation Tools for Video Impact | PBS
If your in marketing and your not up on the latest in campaign metrics, you can’t dive in too soon. While some complain the data isn’t clear enough, closer to the truth is, there’s so much people are having a hard time parsing it all. And given the explosion of social media combined with it’s early-stage metrics, you can expect interest (read: demands by clients) in this category to jump sharply.
Take a Virtual Walk through Hong Kong with Google Street View
While Street View has been all over the US, I’m surprised it hasn’t been used more for promotional purposes, as it is here. Street View and it’s cousin Google Earth have generated a lot of viral interest around quirky ‘Easter egg’ surprises found amid the content. I’m surprised more large brands haven’t figured out a way to use these techs for promotions.
Perspective: Popwuping’s Clark MacLeod On The Design And Culture Of Mobility | MobileBehavior
If you care about marketing via mobile, this is definitely worth the read. It’s like very readable user research report from a Canadian designer who’s been working in Taiwan for the past 11 years, currently focusing on mobile.
CNNBC | Breaking News, Weather, Sports, Tech, Opinions, and Multimedia | By You, For You, And About You
I know this application of Facebook Connect has been done before, but this is really well executed. Glenn Beck’s obviously great fodder for the concept.
Pomplamoose Music – I don’t wanna miss a thing
I love what these guys are doing with music. Creating very low-fi vids to sell mp3 versions of what they call VideoSongs. Many are covers of other bands songs. The quirky spirit of their videos is not to be missed.
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- Tags: analytics, data, facebookconnect, foursquare, google, metrics, mobile, twitter, video, youtube
Creativing :: Free ebooks correlate to printed sales, Social media crisis lessons, and the first ChatRoulette campaign
In: Fascinating
5 Mar 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
There are pretty much just two writer moods: “I am a GOD!” and “I suck!” Today, Minions, I am a GOD!
Free ebooks correlated with increased print-book sales – Boing Boing
A similar correlation has been shown in the music industry between file-sharing and volume of music purchased. I’m sure there’s a similar correlation between YouTube and TV watching (a la “Lazy Sunday”). The takeaway? If you have something to say, lay it out there. If it’s valuable, people will want more.
3 Crisis Survival Lessons for the Social Media Age
Case Studies are often the best way to learn. While these aren’t full of deep stats, reading about these 3 situations will decrease your odds of repeating them.
We’re Not In Kansas Anymore. Well, We Are — Google, Kansas.
While their tactic may not be all that tight, I think strategically Topeka is dead on to be in hot pursuit of Google’s broadband ISP service. It will have a positive impact on education, attracting businesses, and overall economic efficiencies. But next time, hopefully they’ll call in a good creative shop to help with the execution.
Google Kansas II: Duluth Strikes Back [VIDEO]
A shot back across the bow of Topeka. It’s nice to see people across the US so excited about broadband. This also demonstrates how people everywhere are taking marketing into their own hands. Google-style, you could say.
Is Content King? Then Distribution Is Crown Prince – Advertising Age
A lot of good points about content and the distribution of that content. It seems to me that right now, there’s more emphasis on distribution. Everyone and their mother setting up social media distribution points and trying to game the search game. While not really offering distinct content of any sort that’s being pushed through those channels
Those Hooves? That’s the Sound of the Internet Search Apocalypse – Advertising Age
SEO is quickly becoming a system too easily gamed. I have to think this will end someday soon. The question is, will Google end it on their own, or will one of their competitors end it by offering a better product, or will government step in? Stay tuned.
How Lionsgate Plans to Take on ‘Twitter Effect’ for ‘Kick-Ass’ – Advertising Age
The technology behind this is about integrating the conversation streams across Facebook, Twitter, and MySpace. This makes a lot of sense from a brand management and social conversation standpoint. In the comments, you’ll find some good counterpoints about loss of cohesion in the conversation, but I’m not sure it’s any worse than most YouTube threads for movie trailers. If anything, my issue is that the brand’s presence in these threads seems to heavy-handed.
Adverblog: French Connection brings Chatroulette into its Manifesto
If there’s any question about the need for speed in today’s marketing climate, consider this UGC campaign based around ChatRoulette for French Connection. A simple, quickly-deployed UGC campaign that leverages a rocketing trend.
Amazing iPhone » Time warp your iPhone 3GS video with Slowmo app
This actually looks pretty cool.
Creativing :: The creepy addiction of Chatroulette, Foursquare’s real impact, and trouble ahead for online advertising
In: Fascinating
26 Feb 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
I’ve been sitting in LA traffic so much today I wrote a pilot. I need a Final Draft app.
The Surreal World of Chatroulette – NYTimes.com
If you haven’t seen this site, check it out. Like the NY Times writer, I think it’s faddish, but also feel it’s part of a segue to more anonymous online content experiences.
5 Ways Foursquare is Changing the World
Of these, the Mayorships and the game element (badges) are the real differentiators for Foursquare. The other features mentioned will increase in value as the Foursquare community grows.
How the Global Fortune 100 are using social media: some statistics | FreshNetworks
Some curious stats out of this analysis. Between Twitter, Facebook, YouTube and Blogs, companies are using blogs the least. That’s interesting, because blogs offer the most content ownership of all four, which a lot of brands seem pretty concerned about.
I’m also surprised that 68% of Global Fortune 100 firms are actively using a YouTube channel by adding 10 new videos each month. That’s a good rate of content development.
NYT: Apple Purges Blue Apps from Online Store
Another in what’s a growing list of situations where Apple’s closed-loop approach to business stands opposite Google’s open, “let the people decide” approach. While I’m an enormous fan of the products Apple’s built, their mindset displayed in the quotes in this article sound more like Microsoft policy of the past 20 years, and less like the openness that has been so key to the Web’s growth and evolution.
Creativity Feeds The Data Beast (And Digital Killed The TV Star) – Media Post
Cory poses a great question here. What if the ad industry loses the power of 3rd party cookies in the pending 2011 legislation? For an industry that has positioned itself as the leading marketing vehicle based around insights and information that those cookies generate, that’s going to be a tough sell. And from what I’ve read, the 2011 ruling is a given to pass. The easiest sell in Washington. So emphasis has to be somewhere other than the bread crumb trail from ad to shopping cart.
MediaPost Publications Rothenberg: ‘Forces Out To Destroy Interactive Advertising’
This is a must-read for anyone in the digital space. If this legislation goes through, it’s going to be like a bomb dropped on the line marketing industry. What’s everyone talk about regarding online advertising? How trackable it is. So imagine taking away the biggest selling point for an entire industry. And my guess is that this legislation will pass. Doug Weaver had a great commentary on this at the last iMedia Summit. With what wil almost surely be a down economy, politicians will be looking for easy victories. And consumer privacy will be just the tool.
The Best Web Browser on the Planet – Slate Magazine
if you haven’t tried Google’s new browser Chrome, this is a good overview of why it’s preferable to other browsers, but also what it lacks. My favorite example of the Google mindset is how they’ve built into Chrome a time saving device that produces search results right in the address entry field. Thus eliminating the need for a visit to their own site. What other company on the planet would ever make that decision?
Faster, Faster! Google’s brilliant new plan to provide super-speedy Internet access. – Slate
Speeds 100 to 200 times faster than our current broadband connections. Sign me up. The reason for our current broadband speeds? The lack of competition in the service provider industry. Imagine how nice it would be if your business only had one other competitor.
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- Tags: data, mobile, research, social, technology, websites
Creativing :: Tweet of the Week, the iPhone sandwich, and Facebook vs. Google
In: Fascinating
19 Feb 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
PEW SURVEY: By 2012, every object in America will have its own Facebook page and an unnecessary laser pointer.
YouTube – iSandwich 4G
Found this pretty funny. Not sure I’d want to taste it, but it’s a visual treat. Wait until the end for the CG gag.
MediaShift . Best Online Resources for Following 2010 Winter Olympics | PBS
This list is an interesting scan simply because of the range of content around the Olympics. No really unexpected, but a good overview at the numerous angles from which online content can approach a subject.
30 APIs Used in 7 Days: Bing, Facebook, Flickr, Google, Netflix, Salesforce.com, Twitter, YouTube
Despite mashups having been around for a while, I feel there’s enormous untapped potential. Especially as social networking and mobile are going to generate treasure troves of data previously unavailable in any form. This list is heavily concentrated on data and web tending apps, which is no doubt a big topic right now.
Foursquare Responds To Please Rob Me: Please Shut Up
Contrasting the closed, symmetric network of Foursquare with the open, asymmetric network of Twitter.
Ajaxian » I Can’t Believe It’s Not Flash
A Flash trashing, followed by a lot of rebuking in the comments.
The Future of Flash, on FarukAt.eş
Faruk’s been writing about Flash, and it’s pending demise. But here he reconsiders the value of Flash, with a possibility of it becoming a big potential mobile play. Flash does offer development speed, but there’s always been that nagging stability thing. And I don’t think consumers will tolerate phones crashing to any degree that they’ve dealt with it on computers.
Pre-Roll Video Ads Still Hated, Here to Stay – Advertising Age
A nice overview from someone who both dislikes the pre-roll but also derives revenue from it. I agree with his assessment that branded sponsorships are going to be the real value for content developers — essentially creating a brand experience with less up front risk for the sponsor.
Farmville About To Cruise Past 80 Million Users
Some interesting findings in the numbers. When looking at active users, the shorter the time of reference (daily, weekly, monthly), the lower the growth rate. That should indicate a lot of people are trying it out out of curiosity, but not hanging with it for long. Consider that active daily users is 31m, only up from 27m a year ago. So it would seem they’re drafting Facebook’s continuing rocket trajectory of new users. Granted, 31m is still a lot of people. But I think it’s indicative of how these social games will play out. Friends pulling friends in, everyone dabbling for a bit, and then on to the next new thing.
Is Facebook Becoming More Important Than Google?
There’s been a lot of recent talk about Facebook’s growing search influence. And no doubt that searching Facebook is going to increase in both frequency and intent. But as this article points out, a lot of the behavior isn’t understood at the moment, so it’s difficult to say what’s correlation and what’s causation.
Creativing :: Tweet of the Week, Pissed off at Google, and Foursquare goes for the gold
In: Fascinating
12 Feb 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
if ($caffeinated) { echo ‘good morning!’; }
P&G Launches eStore to Test Marketing Concepts – MarketingVOX
I’m curious to see what this ‘lab’ looks like from a features and development angle. It’s clearly designed for nimbleness, which will only be a growing trend as everything seems to be moving toward immediacy. From product development to brand experience to social marketing.
Fuck you, Google « Fugitivus
I’ve felt for a while that the tech industry is veering perilously close to blowing the top off the whole privacy issue. From location-based services to misunderstood social network sharing to cookie tracking, there are a lot of hot buttons, and people are starting to push them.
Twitter Is Still Growing Rapidly [STATS]
A week or two ago it was widely reported that Twitter was dropping off in popularity. However, they were gauging unique visitors to the site, and with so many people using 3rd party apps, like TweetDeck, that could have a large impact. The other key stat is obviously overall Tweets sent, and that’s where apparently Twitter is looking just fine.
Foursquare Inks Deals With Major Media and Entertainment Brands
Mobile is certainly heating up, and Foursquare is on the front burner. While Foursquare currently operates under the guise of fun and games, location-based services on mobile will likely soon be the way most people figure out what they’re going to do for entertainment on a given evening.
Wi-Fi Turns Arizona Bus Ride Into a Rolling Study Hall – NYTimes.com
Another good story on technology improving lives in a very simple way.
Google Liquid Galaxy live demo at TED [VIDEO]
Google connects 8 large LCD screens in a wraparound view to it’s Earth and Street View apps for an amazing voyage around what feels like a pretty small world. The trip from LA to SF beats any bullet train proposal I’ve seen.
Skittles | Experience the Rainbow
Very fun experience. The surreal carnival feel fits great with a product as quirky as Skittles. The long extended page reminds me of suck.com back in the day. It’s an unconventional format which defies most usability issues, but who’s really coming to Skittles.com for functionality anyway?
E-commerce and Facebook: Friends or foes? – BusinessWeek
Some of the good and bad of doing ecommerce on Facebook
Motorola Maintains Mobile Subscriber Market Share Lead – MarketingVOX
Amid the iPhone craze, it’s important to keep in mind that overall, there’s still a small percentage of users who have one. Thus if you want to go mass on mobile, you’ll have to go more lowest common denominator.
Creativing :: Tweet of the Week, Museum’s engage in trash talk, and the 10 greatest YouTube mashups
In: Fascinating
5 Feb 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
Today’s my last day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/CEO no more
Ahead Of Super Bowl, Museum Heads Trash-Talk : NPR
If you want to breath some fresh air into the brand personality of your museum, you probably couldn’t do much better than this. There’s both a transcript and the audio version. How often do you get to hear museum directors talking smack to each other (in jest, of course).
Augmented reality mirror picks makeup for the ladies (video) — Engadget
The first line says it all on this. “Ladies and rockers alike”. You could also add kids, Halloween celebrants, Mardi Gras, etc etc. While practical, this could have a lot of pure entertainment potential.
Facebook Could Eat the Web – The Steve Rubel Lifestream
With everyone talking about Google and Apple, Facebook continues to advance in ways that make a much deeper connection between our personal and commercial relationships. For a lot of people, Facebook is quickly becoming the most convenient place to do almost anything online. And that’s always been the best way to increase sales. The thing they’ll need to be concerned about? Losing consumer’s trust, in the form of scams. As we’ve already seen, it’s much easier to social-hack someone when you have them on a trusted platform where they’re sharing a lot of personal information.
AppSlappy 32: “The iPad Episode” « AppSlappy
These guys do a good job countering most of the iPad objections I’ve come across. I do think there’s still a big issue in it not having Flash, as so much rich online content is Flash based, and this device is about absorbing media more than anything.
Facebook Trends: Goodbye Doppelganger, Hello Urban Dictionary Week
Maybe we need a new category here, Facebook Trend of the Week.
So Long, And Thanks For All The Flash — FarukAt.eş
A compelling argument for the end of Flash, more from a business sense than whether or not Flash is a better experience. I have to agree where he talks about development times and universal access … two major factors for any marketing project. And IMO, it’s the marketers that made Flash, with their expansive microsites and ubiquitous Flash ads. But the key factor for Flash has always been ubiquity and impact. If those are gone, the marketers will be too.
Leaked “Lost” episode spurs surprising fan reaction – Yahoo! News
When the season premier was leaked to YouTube, the reaction was often ‘don’t ruin it for me’. While this will give the networks a sigh of relief, it’s also important to realize that Lost is one of only a couple of shows that could garner this type of reaction.
Top 10 YouTube Mashups of All Time
Because of its simple user experience, popularity, and open API structure, YouTube has always been a good way to showcase mashup capabilities. What’s interesting here is the scope of the mashups. From simplifying an already simple UX, to tracking videos like you might a stock on the NYSE.
Twitter / eMarketer: Stat of the day: 68% of on …
It’s been reported that email marketing is falling by the wayside for many heavy social media users. This stat certainly supports that idea.
Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine
In: Fascinating
29 Jan 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
I like to imagine Jonathan Ive and James Dyson — tank-topped, schnapps-drunk, and enthusiastically slap-fighting over who’s fancier.
Official Google Blog: Search is getting more social
Sometimes a video is worth 1,000 blog posts. This one does a great job explaining the immediate appeal and potential power of their social search. In personal tests, I didn’t find it all that, but then neither was YouTube on day one. But the potential is screaming obvious. And I found it a glaring reminder of how far ahead of everyone Google is in search. Tried Facebook search lately? It feels like you’re dealing with a big, dumb, AI terminal. As my network and the topics it covers expands, this could be a remarkably powerful focal point for searches across anything from a restaurant to a good doctor. Google’s biggest obstacle here is Facebook blocking their content from Google search. If I were to pick a winner at this point, I’d say Google because this is far more advanced search-wise, and I like the idea of the net they’re casting going well outside one site (although Facebook Connect could be just as effective).
The Secret Diary of Steve Jobs : Tablet Part Two: The true significance of the Tablet
The blend of humor and insight at Fake Steve Jobs never fails to inform and entertain. It’s been said before that the iPad is the newspaper industries last hope for survival. And this post delves into how Jobs wants to redefine the multimedia experience. I also like his unrestrained assault on the Kindle. I’ve always been a big fan, but this week has really exposed it’s vulnerability, imo.
The iPad’s Threat to Advertising – IABlog
Think iPad will save the publishing and ad industries? Here’s a good contrarian viewpoint.
Unhappy Hipsters
The captions Dwell Magazine never published. Funny parody.
Has Twitter peaked? – CNN.com
If I owned Twitter, I’d be far more interested in the overall usage stats than just uniques. I understand the importance of uniques for overall growth, but reading most of the complaints, it’s not that the service offers no value, but rather it’s the perceived lack of filtering. People will eventually figure out lists, and other ways of filtering the data. And Twitter’s open source approach should continue to ensure that a very large community of developers and entrepreneurs will continue to find new ways of expanding Twitter’s utility. That said, you never want to see your unique’s dropping 
CQ: The Test Of Your Potential For Cross-Cultural Success – Forbes.com
On the surface, this may seem like one more way to have to compare yourself to others. But I definitely think multi-culturalism is pretty lost on much of the US. Even in the advertising world — where we tend to think of ourselves as pretty open and aware — we’ve seen enormous blowups from ads where no one bothered to consider that anyone outside of their own cultural boundary could have access to the communications. This is worth a read.
Seth’s Blog: Why write a book?
Seth Godin certainly takes his own medicine. This is the announcement on his blog for his latest book. Not crazy hype. Not even a small cover shot of the book. Just an intriguing headline — which surely stopped a good percentage of those who’ve ever thought about writing a book — followed by his usual thoughtful way of viewing things below the surface that stops most people. And all very consistent with his brand.
Vanishing Point motion artwork | The Glue Pot
Motion artwork video from visual artist Takuya Hosogane. There isn’t much info here or on his site about the methodology, so I’m assuming it’s all directly his design work, and not generated algorithmically through the sounds.
Charlie Simpson, 7-Year-Old, Raises $160,000 For Haiti
Shows that you don’t have to be a major corporation to generate buzz in social media. You just need a great story.
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- Tags: apple, charity, fundraising, google, humor, social, socialmedia, strategy, twitter, video
Creativing :: Remarkable iPhone story from Haiti, Put yourself in a music video, and the future of mobile and social networks
In: Fascinating
22 Jan 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Man Buried in Haiti Rubble Uses iPhone to Treat Wounds, Survive | Wired.com
Remarkable story about a documentary filmmaker caught in the Haiti earthquake and survived, in part due to a first aid app on his iPhone. Of course, this is as much about being prepared (he had previously downloaded the iPhone app, after all) and being resourceful (using your SLR camera as a flashlight), but it does show how technology makes it easier to have the right information and tools when you need them.
New NBC Logo Combines Fail Whale and Peacock [PIC]
Funny (unless you’re Conan) mashup of the Twitter fail whale and the NBC logo. Certainly fits based on what I’ve been reading about NBC lately
oneframeoffame
An interesting idea that reminds me of the $1,000,000 home page idea, in which they broke down a home page screen into something like 10000 small squares, and charged $100 to advertise in each square. This is a sort of user generated version of that, but instead of getting your logo on the page, you get your image, and maybe 1 second of fame, in the video. It looks like a Dutch group is behind this, and they have some other interesting projects on their site.
Create Your Own iPhone or Android App in Minutes With iSites
Count on me to be trying this out asap. Create your own iPhone app, for as little as $25. With nothing more than an RSS feed required. Sure, this will invite a wave of drivel, but in that pile will also be a couple of apps that might really stick. And that’s the multiple that emerging tech lives on.
Five Mobile Trends for 2010 – Advertising Age
Mobile’s making more sense by the day. iPhone apps keep getting cheaper, i.e., more abundant. Android takes off. Talk of a Facebook mobile phone. So prepare for change in this space. This is a good projection of what to expect from the mobile industry in 2010. If not the peak trends, these will all be areas to watch.
Bing to Become the iPhone’s Default Search Engine?
While this news doesn’t really shake any iPhone user’s tree very hard, it does underscore a new stage in the tech world battle of the super brands. The battle raging between Apple and Google. Two of my favorite companies. And in many ways, two of the most divergent businesses out there, philosophically. The end of the article speculates on Apple developing their own search engine … something I’ve not heard of before. The last line of the article is the best, though: “Apple and Google know the other is their primary enemy . . . Microsoft is now a pawn in that battle.”
CONFIRMED: New York Times to Start Charging for Website in 2011
Mashable has some good extended thinking on the issue. I generally agree that the value of gained subs will likely not outweigh the loss in readership. At least not for the long term. And while their announcement doesn’t seem like much, that’s clearly their strategy. Give their user base plenty of time to adjust — they can always retract — while they work out the details of something they feel is pretty inevitable.
With the NY Times subscription story hot, their announcement to drop the subscriber model in 2007 is a particularly relevant read. They state $10m in revenues from about 227k subs. I don’t know their revenues, but the NY Times company and it’s 24 papers made $2.9b in 2008. Whatever the NY Times portion was, it would seem to make $10 look pretty thin.
Opticana – the 500$ Campaign
This is a fun video on a campaign tactic from Israel that’s been employed here in the states for a while. I’m sure almost all alternate spellings of our top 10 web sites have been purchased years ago (many of them by the brands themselves). Still, this is a great reminder that the ever changing digital marketing landscape always contains unique surprises and workarounds for those coming at the problem from a slightly different direction.
The Future Of Social Networks
This is a nice read, partly because it’s very graphically easy to absorb. My favorite part is at the very end, where the writer reminds us that social media is an ongoing process, and that even large brands like Wal-Mart can fail numerous times before succeeding. Another interesting note on that is that Wal-Mart isn’t exactly a beloved American brand, but that didn’t stop them from using social media.
The Pros and Cons of Hiring Contract Workers
An article on outsourcing that I was interviewed for, with some good reference sites if you’re interested in outsourcing. I think this is unquestionably going to be a growing trend for agencies, both large and small. Every day, new developments in communications, from file sharing to video communications, are minimizing the border between remote and in-person.
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- Tags: iphone, mobile, newspapers, outsourcing, social, tool, ugc, video
Creativing :: Twitter for event marketing, Foursquare is serious gaming, and Minority Report here we come
In: Fascinating
15 Jan 2010
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
As CNN demonstrated it’s impact during the Gulf War, it’s tragic events like the Hattian earthquake that perhaps most demonstrate the power of Twitter. And it’s not Twitter per se, but rather the direct form of simple, unfiltered, and most importantly, immediate information that feels like we’re getting a personal view of the writer’s experience.
NYT: Following Venture Capital for Signs of Technology to Come
The underlying thread here is simplicity and speed. No surprises there. Of course, whether that’s an iPhone app or a Facebook app, that’s easier said than done.
Tracking hands, Camera & Projection // The thrilling potential of SixthSense technology –Video | Digital Acting
At TEDIndia, Pranav Mistry demos several tools that help the physical world interact with the world of data. Minority Report, here we come. But what’s best about this IMO is that it simply looks fun. And what better way to sell a new technology? Note that he’s making his technology Open Source to accelerate innovation. Also note the great stage set.
Amtrak to Add Free Wi-Fi on High-Speed Trains
I’ve long been jealous of the east coast’s ability to take trains between cities. Especially with the declining experience of air travel. An extra hour or two on a 3 hour trip is, IMO, entirely bearable if you have full access to productive technology. And, can cut out an hour of getting into and out of the downtowns of cities. I’m only surprised Amtrak didn’t do this earlier.
Real Time Ads Coming to Google Street View?
This is one of those unfortunately rare times when a new ad platform actually adds relevance and value to a user experience. When you’re using Google Street View and see a billboard for a movie that hasn’t been in theaters for 12 months? Imagine that instead it’s for a movie now playing just around the corner.
NYT: Typeface Designers Wrestle With the World of Pixels
An amusing account of the challenges of designing fonts for the web, and other difficult environments. Reading this, I was reminded of Steve Jobs’ story about sitting in on typography classes for the fun of it — after dropping out of his main curiculum. This article taps into that duality of creativity mixed with intellectual problem solving.
The Wittery: Killer Content from Witty Freelance Writers
There are a lot of bland companies out there in need of good writers. The Wittery is a sort of online matchmaker for just that situation. This seems like an obvious (in a good way) idea that I hope takes off. The writing on the site is in full support of their brand promise of adding personality to your company.
Foursquare Changes the Game … Literally
If there’s an intersection of mobile, gaming, and emerging platforms, it seems to be located very close to Foursquare. I can’t think of any other app that’s been consistently getting as much buzz as these guys. These upgrades won’t impact anyone but the hardcores, but I do think the new borderless structure will only increase Foursquare’s popularity and growth. As I’ve previously reported, it’s being used as a promotional device by various bars and coffee shops. And what better to identify your most vocal brand advocates in your area?
Is This KFC Ad Racist? [YOUTUBE VIDEO]
There are a couple of interesting things happening here. There’s the issue of globalization of media, and ads from one culture being viewed and judged in another culture. And then there’s the online debate forum, played out in video, from around the world.
#MFU10 – twazzup
This is a marketing event that, everytime someone signs up, they Tweet the person’s company and title as attending. Interesting tactic for generating buzz in search due to what are probably relatively popular search topics, although possibly revealing public info the indviduals might not want to send out?
- (2) Comments
- Tags: controversy, google, mobile, paidmedia, street view, twitter, video, youtube
Creativing :: iPhone AR helicopter, smartphones and ecommerce, and a look under the hood of any website
In: Fascinating
8 Jan 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
This is a new feature I’m going to add to this column each week.
140 Characters How Twitter Was Born
Ran across this story from Dom Sagolla, one of the original team that created and launched Twitter. Note how, despite Twitter’s relatively simple concept and technology, they went through a number of technical, UX and branding challenges. Scroll down the page past the book promo to see the original post
Parrot’s Remote Controlled Helicopter Takes Augmented Reality to the Next Dimension
This is very cool. A working mini helicopter controlled via the iPhone. If you’ve started shopping for me for Xmas next year, hint hint.
Social Media Not The Answer For Weak Brands: Branding Strategy Insider
I really like this piece on strategy v tactics. And while in many cases business strategy is, unfortunately, a foregone conclussion by the time the marketing department gets on the scene, it’s never too late to try to have an impact. As international borders vanish, production timelines shrink, and all businesses move closer to having perfect information, perhaps marketers will again get to spend more time in the CEOs office.
Ads Of Steel On Security X-ray Machines – Advertising Lab
Talk about niche targeting, these ads are recruitment ads for a security firm. The firm’s agents carry them in their suitcases. When their baggage gets scanned at the airport, the inspecting agent at the video monitor sees the recruitment ad. Not sure what the CPM is, but I’m sure these ads get noticed, as it’s certainly an attentive audience.
Marketing: Where Is Cause Marketing Headed in 2010? – Advertising Age
I think cause marketing makes a lot of sense for companies right now. Firstly, there’s our economic situation. There’s a lot of pain out there, and showing that you’re sensitive to it eases the underlying push of commerce. Secondly, tied to the first, cause-oriented messages are for the most part much less prone to cynicism and criticism. And that leads into social media. Not only are cause campaigns less likely to draw ire, but they’re far more likely to generate positive buzz in social media. And that’s something more and more brands will be considering the top reason for cause marketing.
Augmented Reality Statistics 2009
Some great stats regarding AR, webcams, video, Facebook, etc. Slide 4 is kill — 40% of Facebook vid uploads were via webcam. Though sites like uStream are hitting millions of uniques, live streaming doesn’t seem to be capturing that much attention. The 40% number would suggest it’s waiting for a ‘tipping’ event.
BuiltWith – Website Tech Analyzer
Ever wonder what techs a given site is using for their platform, analytics, ad serving, etc? Sure, you could view the source and weed through it. But this gives you the whole enchilada in a single search.
Wordle – Beautiful Word Clouds
Easy, and more importantly, graphically cool way to generate word clouds from any selection of words you chose.
TOPPS Enters The Virtual Goods Space Through Facebook
Topps moves into the virtual goods market with “Wacky Digibles”, a kind of reissue to the 70s product parodies, Wacky Packages.
37% of smartphone owners purchased merchandise via their phones in 2009
More data supporting the notion that, finally, this is the year for mobile.
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- Tags: ar, augmentedreality, data, facebook, iphone, technology, twitter
Creativing :: Google Google and more Google, a restaurant does brand experience, and Guitar Hero for the holidays
In: Fascinating
19 Dec 2009
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Google Chrome promotional videos
Fantastic videos from the Chrome campaign in the UK. It’s great to see Google doing something different from their homespun Wave video approach. This is real artistry.
Ultimate Guitar Hero Experience
It’s amazing what happens when you take a cultural phenomenon like Guitar Hero and mix in the wonderfully hackable Wii system. This kid gets the Christmas present of a lifetime, and a killer Guitar Hero experience, as well. And is there any better proof that companies that open things up benefit enormously from the creativity of the crowd?
When Google Runs Your Life
Great overview of Google Apps, and the power of cloud computing. Particularly noteworthy is the speed at which Google can react to needs and improve an experience across the entire user base. While so many companies talk about their listening skills, Google’s demonstrating it. The ongoing stream of improvements and new features is the first thing I noticed when I started using Apps.
5 Creative Ways to Hack Your Facebook Profile Photo
Interesting way to creatively ‘hack’ your Facebook photo. Hack being used innocuously. These are more just some ways to make your photo stand out visually.
Isn’t the Value of Social Media What Business Is All About?
Good reminder by the head of Dell’s social media and community that social media is at the core of what successful small business operators have always done well. Develop great customer relationships.
Maloney & Porcelli Expense Report Generator
Need to write off an expensive dinner? Let this receipt generator help. A fun brand experience for a restaurant.
Obama moves to boost U.S. broadband access
Of course I love this, and I realize it sounds self-serving, but having the best broadband access in the world is part standard of living, part infrastructure, and part education. It’s an enabler across many areas beyond e-commerce and e-services. I just hope this is enough budget to make an impact.
What Google’s Real-Time Search Means for Brands
Four things Google’s Real Time search means for brands. The bottom line is, what’s said about you on the Web will be easier to find, and more influential, than ever before. For companies that participate in and drive that conversation, there’s power to shape those conversations. For those that don’t, they’re leaving their brand to drift whichever way the conversation flows.
Google Earth Comes to Audi A8
Great idea. Especially the feature enabling you to send maps from your computer to your car. I just hope the download speeds are better than what I’ve found most mobile broadband systems can generate, or you’ll end up driving around in circles waiting for maps to appear on screen.
Android Market Hits 20,000 Apps
One of the more impressive stats I’ve seen in a while. When you think that after 2 years, the Apple store is now at 100,000 apps, 20k in this short of time is significant. Google’s taken steps to make it easy to convert existing iPhone apps to the Android platform. Apparently, it’s working.
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- Tags: branding, facebook, gaming, google
Creativing :: Holiday shopping madness video, social media gains advocates, and iPhone news
In: Fascinating
11 Dec 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Chaos inside Walmart during Black Friday 2009 [VIDEO]
Absurd chaos going on here. You’d think a gun was fired. People in some parts of the world must see this and think this entire country is insane.
Frosty the Inappropriate Snowman Mashup Creates Controversey
The video this references to has been pulled. What I like here is that the mashup was done by CBS. That means that CBS was mashing up artwork they didn’t have the rights to? And the networks are trying to put a stop to YouTube? At least for a brief moment it seems they stopped acting like legal bots and started acting like real human beings.
AT&T CEO Wants iPhone Users to Limit Usage
This is little short of mind-boggling. Just as the mobile industry a really taking off, AT&T’s De la Vega steps in and tries to threaten everyone with tiered pricing. He should read his history. The Web tried this very unsuccessfully in it’s early days. Consumers heavily restricted their use out of concern for unexpected high monthly charges. More than anything, I’m surprised that he can’t see how anyone in the mobile space should benefit from increased usage. That data they point to is interesting though: Their 3% smart phone users consume 40% of the data. I just don’t like their solution of punishing their best customers. What other industry does that (besides the music industry)?
Chrome Extensions for Mac Coming Soon
I just installed Chrome on my MacBook Pro, and am very impressed with the speed over Firefox. Extremely noticeable. But I do miss the ability to have plugins — something I used a lot on Firefrox. So this is good news to me. If you haven’t tried Chrome for Mac, though, i’d definitely give it a spin
Twitter Bombs and the Real Time Tweets on Google Results Page
I, like many others, have noticed a lot more Google Alerts search traffic. And much of it is from Twitter activity. This report could certainly explain why that’s happening. It could also be pushing up posters who happen to use a common Google search term. I can’t imagine this will last long. Way to easy for brands to drop the Twitter bomb. And you know they will. In fact, I’m sure the marketer behind the shaking belly ads is at work on that right now.
It’s Official: Auto Ads are Shifting Online
Some pretty convincing data on the increasing use of social media by the auto industry. What I find most interesting is that it’s the dealers, at the local level, that are really taking advantage of this. Here’s a great stat from a Nielsen report: “Auto dealerships dropped their overall ad budgets 27%, but increased internet ad spends 45% in the first three quarters of 2009, compared to the same time period in 2008.”
Social Media Influencing 28% of Shoppers
An early indicator of the influence of social media on consumer shopping behavior. And while I agree this is real, I’m surprised that the gap between those who say they check product reviews and those who say they are affected by social media activity is as narrow as it is. Really, I thought the majority of people would be regularly checking product reviews on sites like Amazon. Interesting that only 13% of people claim to make use of that information to inform their purchasing decision. Maybe it’s the lower price point merchandise they’re not so concerned with.
Seth’s Blog: The reason social media is so difficult for most organizations
Social media is a process, not an event. This is a big distinction, and actually something I addressed earlier this week at the iMedia Summit. So I couldn’t agree more. And company’s that want to treat social media and branding like an event, or a product, are in for an unpleasant surprise.
Top 10 Internet Marketing Strategies of 2009
What I like in this article is how they emphasize the mediums that establish credibility. This is a principle concept that’s coming up a lot in branding. And whether they refer to it as credibility, authenticity, or being genuine, it’s the same principle. You can’t just shout messages at people the way you once could. They mention these trends were big in 2009, and should be for 2010 as well. I’d say they can extend it out a lot longer than that for many of these mediums.
iPhone App Lets You IMDb on the Go
A good review of the iPhone app on Mashable. This is probably one of the most logical apps you could want, as especially among young people, a lot of movie-going decisions are out-of-home.
Creativing :: Insta-branding, the future of books, an alternate awards show (finally), and Yahoo goes a little more social
In: Fascinating
4 Dec 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Ramparts Magazine: A Bomb in Every Issue – KCRW’s Politics of Culture
Fascinating podcast on 60s magazine Ramparts, which went from a Catholic literary quarterly to seminal left-wing publication. Jan Wenner worked there before launching Rolling Stone. So did the founder of Mother Jones. Great stories about Robert Sheer getting an interview with Fidel Castro (just after playing a basketball game) and their radical cover concepts.
On The Media – Books 2.0
A don’t-miss interview with Bob Stein, Director of the Instituted for the Future of the Book. Any doubts about the veracity of his title are quickly dispelled once he starts talking. It’s great to hear an industry insider — although I’m sure he’s considered an outsider by many — to be not only aware, but inviting to the inevitable changes hitting the industry.
Top searches on Yahoo for 2009
If you want to know what the general public is really interested in, check out what they’re searching for. The top searches are really no surprise. Celebrities, wrestling, car racing, and a TV show, and a video game. The surprise entry goes to Naruto, a Japanese Manga series. Obviously something the fans are quite, well, fanatic about.
RipDigital – CD to MP3 Conversion Service
I’m surprised I hadn’t heard of this service before, as it seems logical. It’s $.99 for basic 128kps mp3s. $1.19 for the full 320kbs. And if you think about the time it takes ripping, then this seems like a great deal. Especially in mass volume.
THE HIVE AWARDS
The Hive Awards are an alternative to the more traditional, let’s say “big budget” award shows (although I understand that not all entries require big budgets). At any rate, this is definitely worth checking out.
Yahoo To Integrate Properties With Facebook Connect
More steps towards Facebook’s goal to be the connector across anywhere on the web. This is big, as while Yahoo is certainly having their challenges, they’re still the number 3 site globally in terms of traffic.
A Closer Look at BuildABrand’s Closed Beta
Build-A-Brand feels you should be able to create a brand as quickly and easily as registering a domain. This type of thinking is fascinating, as the implication is that a machine/algorithm/formula can create a strong brand presence. I suppose if you’re a local dry cleaner this approach may work better than what many of them usually end up with. But given that most really successful small business ideas that grow to big companies are generally born out of the passion of the entrepreneur, I have to think a formulaic approach like this will never capture that sensibility. And I do think the difference will be noticeable.
The Buzzr Demo Video – Making Drupal Usable
If you’re at all familiar with Drupal, you know it’s a remarkably powerful CMS. You also probably know that CMS has terrible usability. This system is a great look into how to keep the former and ditch the later. In a drag and drop interface that is likely AJAX, thought I’m not certain (any techsperts, please correct me if I’m wrong).
Sport: Annenberg Space for Photography – Politics of Culture on KCRW
Love this interview with legendary sports photog Neil Leifer, who shot the famous 1958 NFL championship game shot of Alan Ameche going into the end zone for the winning score. He took that snap on his 16th birthday. It’s full of great anecdotes about what it’s like to stand inches from the ring where Ali just clocked Liston (his most iconic image). There’s a gallery exhibit at the Anneneberg Space for Photography, in Century City, which sounds like a must-see. I went to a different show there a couple of months ago, and it’s an exceptional place.
The Journalist’s Guide to Maximizing Personal Social Media ROI
I’m always curious how other people use the new media tools we all have at our disposal. Here’s an interesting look at how 5 journo’s use social media.
- No Comments
- Tags: branding, facebookconnect, photography, yahoo
Creativing :: Social gaming’s revenue model is working, Twitter tools and insights, and Facebook Page updates are generating responses
In: Fascinating
27 Nov 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
The Goods May Be Virtual, but the Profit Is Real
Recently, I’ve posted a number of articles on this trend, and yet more reinforcement keeps popping up. This is a look at gaming, particularly social gaming. While the article doesn’t delve into it’s counterpart, console gaming, it’s not hard to connect the dots. Currently console gaming companies spending 100s of millions to launch a title, selling them at a high cost — often $40 or more. And like the movie industry, they lose money on most of their productions, making it back on a few hits. By contrast, social gaming sites product games that are free, played by millions, and then make their money selling small items for a buck or two. Their investment is less, so they don’t need enormous sales to recoup it. Zynga, the leader in this space and producer of games like Mafia Wars, says only 3% of those who play actually make a purchase. Yet they’re profitable. I think entertainment companies need to address this model, and stop trying to pull as much profit from as few people as they can, and start trying to get a little money from a lot of people. A great change would be to simultaneously make movies available in theaters, via download and on DVD. Capture the excitement while it’s there, realizing that there are potentially millions of people who want to see the movie, but just never make it out to the theater.
Weber Shandwick’s Inline Social Media Melting Pot
Good information, if not that surprising. What did take me back was the number of accounts the 73 Twitter-active companies have set up. 540. That’s an AVERAGE of over 7 accounts per company. And while the report overall has some good insights — I think they’re right on about companies just spouting off brand information and not really having a conversation — there are some aspects of the report that I feel are skewing the data. Namely, they look at absolute Tweets and Followers, not relative figures based on a recent time period. Twitter is still an emerging technology, and as such, many of these accounts could have been set up in the past 6 months. So unless the company has been posting at a very heavy rate, they likely wouldn’t have that much activity in aggregate to rank high in this study. I think brands can get a lot of value out of Twitter without posting at a level that, say, @garyvee posts (Over 60 posts a day average over the past week). And if you’re one of those brands, you didn’t look that good in this survey.
New Facebook Inbox Increases Response Rates For Page Updates
Insightful comparison between response rates for email newsletters (the opt-in variety) and Facebook Page Updates. While newsletters draw significantly higher response rates, they’re typically sent out with much less frequency.
Twitter Analyzer | Twitter Statistics | Twitter Analytics
One of the more interesting Twitter stats tools I’ve seen recently. A lot of information, although like most of the tools, it’s a little kludgey, and some of the data being presented could be more thought out in terms of whether or not that information is really helpful in making a Twitter use analysis.
On Twitter and in the Workplace, It’s Power to the Connectors – HarvardBusiness.org
A dissection of how corporate America structures are changing, from more rigid vertical hierarchies, to interpersonal networks that can expand across multiple companies and disciplines. There’s a strong leadership undercurrent to this, exemplified by the following blurb:
“Wherever teamwork across positions is desirable, natural connectors who instinctively reach across divides to form relationships get the plum jobs, on small sports teams as well as in large companies. For example, on the North Carolina women’s soccer team, a perennial winner among college teams, Jordan Walker was a team leader because she was a connector who helped other players work together, even though Coach Anson Dorrance called her one of the least athletic players he had ever seen.”
- No Comments
- Tags: facebook, gaming, research, technology, twitter
Creativing :: New storytelling on the iPhone, Google Chrome shows some personality, and the Xbox goes social
In: Fascinating
20 Nov 2009What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
The PhoneBook – The future of interactive storytelling?
Perhaps iPhoneBook would be more accurate. A simple children’s story book concept for integrating the interactivity of an iPhone with a physical book. The big idea here is that one book could launch an endless stream of stories. I’d think every children’s book writer in the world has to be licking their chops at the potential around this.
Read news fast with Google Fast Flip
A common complaint about reading on the Web is that it isn’t the casual, perusal of flipping through a magazine or newspaper. This may not go quite that far, but the experience does have a more relaxed feel to it. Probably in part because it takes a web page and shrinks down all the little annoying data, so all you focus on are the big articles.
Advertising in Reverse
I completely agree with the foundational premise of this approach, that online shopping is a bad experience. Maybe not as bad as driving all over town, but still. Largely inefficient results for anything other than technology products and books. The idea here is a consumer RFP process, where people submit what they’re looking for, and a specified number of companies respond with products that meet your parameters. Clearly a system like this would have to be monitored for scammers and spammers. But I’ve heard discussed the idea of an ad network in which people are shown ads based on predetermined product categories they’ve stated interest in. This takes that to a more actionable stage.
Online gangs cashing in on swine flu
Fascinating, if not alarming. Sometimes technology actually changes society, and sometimes it just gives the same behaviors a new playing field.
VoiceQuilt Personalized Keepsake – Gifts With Voice Messages And Recorded Voice Memories
The production and presentation on this is pretty cheesy, but underneath all that dairy is a smart idea. A way of bridging people who are naturally savvy internet users (many people under 30) with someone in their life who probably isn’t (their grandparents). I know personally that, given the choice between doing a task online or offline, I’ll usually do it online. It’s simply an easier place for me to navigate at this point. And I think that’s the point here. People wanting to stay in touch with their grandparents could do something like this just because they CAN do it on the internet.
Taking Its Cue From Apple, TV Explores On-Screen Applications
Cable TV companies are looking at ways to integrate the Apple apps type environment into their set top boxes to enable apps downloaded and used on TV. This story underscores two issues. 1. There’s a lot of infighting in the cable industry, and it will likely take a lot of cooperation between TV companies, cable operators and online platforms to make this work. That’s a tall order. Furthermore, Apple has been doing this on a phone – a single owner device that people carry with them everywhere. Not the TV in the family living room. 2. There isn’t anyone in the cable industry with the vision or passion of Steve Jobs to pull this off.
Twitter and Facebook Launch on the Xbox 360
Interestingly, this came out the day after the above article. Everyone’s racing to own the living room. Xbox has already been enabling various social viewing and gaming experiences, including the new Netflix social viewing capabilities. But it’s only been social within the Xbox Live subscriber base. This blows it out considerably.
Statistics Show Social Media Is Bigger Than You Think
I saw the data presented here posted somewhere, but the video component adds a nice bit o’ drama. Some remarkable stats. e.g., 35% of the books sold on Amazon are for Kindle.
If you want a conversation, say something interesting
We’ve all met people who talk and talk and talk and never say anything remotely interesting. This is a great warning to companies engaged in social media not to become that person.
What is Google Chrome OS?
Google apparently learned quite a bit from their arduous Wave launch video. This one is fun, refreshing, and actually makes me want to go out and buy a Netbook.
What Twitter’s New Geolocation Makes Possible
A list of some great examples of how this could be applied. Anyone in marketing should read this.
About this blog
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
- Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
- David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
- ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
- Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
- Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
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