doug schumacher
Things that make me go “Hmmm”
Creativing :: Facebook is heroin, Farmville engagement is sliding, and the Twitter Times personalized newspaper
In: Fascinating
23 Jul 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
“There was $250,000 lining the walls of that stand, how much clearer can I say it: “THERE IS ALWAYS MONEY IN THE BANANA STAND!” #ADquotes
Facebook is Social Media Heroin and that Puts It at Risk–Or Does It? | Forrester Blogs
Admittedly, the headline got me. But it’s an interesting case for why just because a social media experience is addictive doesn’t mean it isn’t in jeopardy of competition. Remember MySpace? Me either. But they were flying high when Facebook was just starting. And Facebook took over because of a better user experience. And that’s what people are complaining about Facebook now.
Bar codes get around town and get more useful – Yahoo! Finance
I’ve long felt that QR codes will have their day. As someone who’s found all sorts of convenient life hacks around mobile phones (taking a picture of my parking deck location is a fave), QR codes provide a convenient shortcut to entering text on a mobile phone. I really like how Google is distributing codes to their businesses. Think about walking along and seeing a store that you don’t have time to visit. Or it’s closed. You take a snapshot of the QR code on the window, and have their info logged for easy access later. That’s a very functional use, and I’m sure there are a lot of creative opportunities out there, as well.
The Twitter Tim.es – a personalized newspaper generated from your Twitter account
This is a great idea for people who find value in Twitter without having to constantly update the world on their last meal. It creates a magazine-style interface of all the links the people you follow are sending out. You can also filter it by lists or media sources. A much improved interface for consuming Twitter information than Twitter of any of the content generation-focused 3rd party apps.
Flipboard for iPad
Check out the demo video for a quick intro to the concept. This looks like it’s very well done, and like the Yahoo iPad app demonstration, makes a convincing case for why slates will dominate media consumption. Also, keep in mind we’re still in the very nascent stages of this type of content interface. The Flipboard branding is also nicely done.
Dribbble – What are you working on?
A fun site. Upload a snippet of a design. Limited to 400×300 pixels. So you’re not going to see the full page here. And that’s what I like about it. Interactive design is made up of so many micro-components, and sometimes simply a great button design or rollover effect can gain as much notice as a complete page. This site forces you to focus on the smaller aspects of design, and I found that a refreshing perspective.
Putting Facebook’s 500 million in perspective.: The Social Path
You may have heard about Facebook crossing the 500 million user mark. This is an amusing look at some other things that have hit 500 million, for better or worse.
Zynga’s Farmville Lost 4.4 Million Players Last Month
Ran across this older article on Farmville’s drop in traffic earlier this year. And it’s been a continuing slide. I think a lot of game-oriented systems are going to find people’s ever-changing interests a big help at launch, but a challenge for keeping long term activity. The article does a good job breaking down the information.
YouTube – Pug sings Batman theme
Randomness of the week. Thx to @gregtypes.
Twitter’s Noon Nadir – NYTimes.com
Can’t say I’m shocked that the ‘happiest’ day on twitter is a weekend, and the ‘saddest’ is a workday. The inforgraphics are interesting. The west coast lags the east coast a bit even when adjusted for time zones. Possibly because west coasters waking up later?
ToneCheck Checks Your Tone Like A Spell Checker Checks Your Spelling
I’ll be curious to see how well this works. Gauging sentiment is very difficult, and that’s really what this is doing. If they have a great algorithm, it could be the key to much more accurate assessment of online conversations.
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- Tags: ipad, iphone, mobile, newspapers, privacy, qrcodes, social, socialmedia, trends, twitter, video, youtube
Creativing :: What Steve Jobs should say, kings of YouTube, and dissecting the Old Spice campaign
In: Fascinating
16 Jul 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
If Jobs doesn’t start this press conference with “Look at your CEO now back to me now back at your CEO now BACK TO ME” he’s missed a trick.
How the Old Spice Videos Are Being Made
A good overview on how the campaign was created. It’s interesting to see user generated components kicking in, which is mentioned towards the end of the article.
Skin Lightening Facebook App Sparks Controversy
Have to say I think this issue is blown out of proportion. Maybe it’s because in Venice Beach all I see are people trying to darken their skin.
Seth’s Blog: A hierarchy of failure worth following
An excellent distillation of where to take risks, and where not to.
Chatroulette Rolls Out Local And Custom Channels. Top Channel: “Sex”
Shocking!
5 Non-Profit iPhone Apps You Should Know About
A few mobile apps from the non-profit sector. My pref on these is the simplest one, the Salvation Army “Bellringer”. A nice way to reenforce a strong brand icon.
Queen Rania of Jordan takes to TwitVid to Promote Her Country [VIDEO]
While the contest info delivery vehicle, the video, might be what you expect from a Royal, the underlying promotion has a nice feel of global inclusiveness. Swap two people from your country with two people from somewhere else in the world.
YouTube – Most viewed videos
With the recent Justin Bieber / Lady Gaga ‘most viewed’ showdown, I was curious to see the 100 most viewed vids on YouTube. Perhaps not surprisingly, the majority seem to be music videos, interspersed with baby’s laughing, people dancing, and allusions to sex. The view counts are also interesting to note. The top vid has 245m views. The 100th: 40m views. That’s a pretty precipitous drop, and if you consider that 2 billion videos are viewed every day on YouTube, it’s really a long tail play with a huge majority at very low view counts.
Is Social Media Failing to Produce Business Leads?
This pulled select from the article says it all in regards to shifting marketing forces: Former President of CBS News Andrew Heyward wrote in the Harvard Business Review last year that “every company is a media company,” summarizing the idea that marketing is shifting to an environment where advertisers need to produce compelling content in order to succeed.
Creativing :: Social Media’s World Cup, Ridley Scott directs YouTube, and social media meets the offline world.
In: Fascinating
9 Jul 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
Come on, city of Cleveland, you’ve been on top for years. Give another city a chance.
The World Cup of Social Media – Advertising Age
While there’s been a lot of talk the last couple of years about the need for global marketing, perhaps nothing drilled that message home like the World Cup. A good read as much for the prose as the content.
Ridley Scott and YouTube Want You To Film One Day in Your Life
I’m quite curious about this because it seems to intersect a lot of different things that already exist. I mean, isn’t YouTube really an ongoing day in the life? So then this is just an edited version of that, with even less contest to what each of the video clips is about? I’ll be very curious to see how they bring a bigger POV to this and make it more than just a mashup of video clips. Perhaps this is the Internet version of Powaqqatsi.
What Is The Value Of A Facebook Fan? Zero! | Forrester Blogs
This line pretty much sums it up: It is what companies do with fans that creates value, not merely that a brand has fans.
Seth’s Blog: Payola
A lot of SEO people spend their lives trying to outsmart a campus of Google geniuses with PhDs. Kinda like going 1-on-1 with LeBron James. You might get a lucky basket now and then, but he’s just going to come back even stronger. If you want good SEO, don’t think like a Google engineer, think like a consumer. Bottom line is there are always games going on to goose online performance. But long-term value tends to align with consumer interests.
NYTimes Shows How Civic APIs Should Be Built
I like how often we see data going from rote facts to entertainment value. The idea of taking voting district information and attaching that to landmarks in NYC is exactly the type of way brands can take data and create interesting stories about what they or their customers are doing.
Google’s Display Advertising Plans Include Gmail, YouTube – Advertising Age
This isn’t the first time I’ve heard someone suggest the online display game is on. And if Google’s piling money into it, that’s a pretty strong indicator.
The Real Life Social Network: How Facebook Affects Offline Relationships | MobileBehavior
This highlights a major challenge of social media at the moment. Sharing the same posts with vastly different networks of people in our lives. This includes a nugget of insight about where Google’s going to be aiming to penetrate Facebook’s armor.
Why Google’s Launching ‘Me’ and Facebook’s Real Future – Advertising Age
If you’re not familiar with Facebook’s Open Graph or why Google is gunning for Facebook, this is a good quick read.
Creativing :: Massive Glastonbury photo tag, Google’s uphill run at Facebook, and mobile heads in-store
In: Fascinating
2 Jul 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
Man. I could listen to Jony Ive talk about “materials” all day long. I mean—unless I had the option of doing literally anything else.
GlastoTag – One huge photo. A whole load of tags. | Glastonbury Music Festival
A very simple but powerful idea. Take a hi-res photo of everyone at a concert, and then enable them to zoom in anywhere, find, and tag themselves via Facebook. I’d also have added an easy way for them to drop and save their photo as their profile pic.
Disney Puts Movie Tickets on a Facebook Site – NYTimes.com
One of those ideas where you look at it and say “Really, nobody’s done that yet?”
Best New Mashups: World Cup, Interview Questions, and Innovative Online Dating
More mashups. An interesting World Cup mashup that attempts to predict the score via Twitter tweets, a site to help people keep up with the latest job interview trends (you know, those trick questions!), and a match making site based on music taste from Last.fm. Interesting functionality/productivity in those last two.
Google Trying to Build Facebook Competitor? Good Luck With That
A good reminder of the importance of cohesion across all your brand touchpoints. Google has an impressive lineup of touchpoints, competitive enough feature-wise, but often lacking the key ingredient. A critical mass audience.
If Banner Ads Are Dead, What’s Next? – MarketingVOX
While the headline is a little alarmist, the point is, a lot of people are finding banners aren’t driving the response rates they used to. Of course, that happens with any medium. For many advertisers, it’s most likely a matter of them not doing anything of remote interest in the banner in the first place. And then they wonder why nobody notices their ad.
Rory Sutherland: Sweat the small stuff | Video on TED.com
Fantastic TED presentation by a British ad exec on how big ideas don’t require big budgets.
Gay Social Network Fabulis Gets Backing from GeoCities Founder
An example of how Facebook may lose social website cache, but still retain a valuable business model. Social sites could easily go niche, especially ones build around currently strong communities. But like Fabulis, they’ll likely use Facebook integration to accelerate growth at their inception. And that keeps Facebook in a powerful position to deliver relevant advertising.
Vuvuzelas for BP by Adam Quirk — Kickstarter
I’ve mentioned kickstarter before. And out of that biz model comes an edgy cause marketing campaign that’s not only blowing away the creator’s estimated budget, but has to be generating enormous amounts of buzz. I really think there’s a lot of potential for a sort of event artists that can pull these things together in a way that people will want to support.
Big Potential for In-Store Mobile Marketing – eMarketer
Mobile isn’t just for when your customer is trying to find you. It can be for when they’re standing in your store. However, while people are growing more accustomed to grabbing their mobile for product research while in store, only about 20% of Multichannel retailers are using any form of m-commerce. Looks like a lot of potential growth.
YouTube – Nissan Leaf iAd announcement
What can you take from this? That there’s likely going to be a lot of business in the area of building the experiences backing these ads. Of course, the comments would indicate that people won’t tolerate iAds. Yet again and again, people choose ad-supported over pay models. (Hulu will be an interesting case study, although news site after new site has failed trying to go paid.)
Creativing :: Conan O’Brien’s tweet, Social media pushes the ‘cuddle’ button, and Web 3.0?
In: Fascinating
25 Jun 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week – Conan O’Brien
11 years between “Toy Story’s” and 7 months between “Twilight’s.” By that measure, the “Jonah Hex” sequel should be out in 3 days.
Virgin Gives Free Tickets to ‘Influencial’ Tweeters – MarketingVOX
If you’re into the numbers side of campaigns, this is a good read. Also a good back and forth on the value of social media as a demand creation tool. Nothing overly conclusive, but the varying points are worth reading. The end line really summarizes it well. No single tactic can do everything. It has to be a group effort.
Kynetx Introduces the Programmable Internet – the Language of the Building Block Web | Stay N’ Alive
Those wondering when “Web 2.0″ would run it’s course, this could be the next direction. The trajectory of tech developments continues to be sharable, with rapid development times enabling products to get to market fast. There are several good examples of how this tech can play out.
Social Media Increases “Cuddle” Chemical Production in the Brain [STUDY]
So social media pushes the ‘cuddle’ button. That means it’s either jumped the shark or is so irreversibly embedded in our psyche’s that we’re never going back. Despite all the hype and it’s growth curve, I’d have to vote it’s the latter.
While at first glance this sounds a bit cooky, the three bullet points at the bottom reiterate things we’ve known about communication and writing for a long time. Write with verbs and not adjectives, sex sells, and use simple language for broader appeal. Signs that social media is a not-so-distant relative to traditional media.
Who Will Fall to Facebook Questions? – MarketingVOX
I recently covered Formspring as an example of answer sites that are producing remarkable traffic numbers. Granted, Formspring has a big sensationalistic slant to it. But the underlying growth is real, as this investment by Facebook clearly demonstrates. So bottom line is, despite all the content and site experiences already out there, people still have a lot of questions. Seems like an opportunity for a lot of brands.
Twitter Annotations Are Coming — What Do They Mean For Twitter and the Web?
A discussion on Twitter’s forthcoming Annotations, which get’s pretty technical fast. However, the first couple of paragraphs delve into what the real potential, and potential problems, of annotations is all about. And you can watch the video at the end of the article, if you don’t get shaky camera sickness.
Augmented Reality: Thinking Beyond Branded Hype | MobileBehavior
While this is probably one of the most robust AR mobile apps yet developed, the best part of this article is the expanded thinking on what really makes a great mobile app or AR experience, and what direction that technology is going.
9 Universal Principles of Viral Media Sites
If you’re in the content development space, you’re likely in the meme development space to some degree. This article lists points that, while obvious, are also good reminders. Bottom line is, memes are a fickle business, and need as much surrounding support as possible.
Secrets to Revenue and Innovation in New Product Development | Nielsen Wire
A summary of some remarkable findings relative to product development. Keep upper management out of the early ideation stages. And off-site teams tend to produce better ideas than those on site. Bottom line is, companies need a fresh perspective, and driving innovation from within the status quo is apparently not getting the job done as effectively.
Social Media as Digital Plastic Surgery – Eric Wegerbauer
With social media continuing it’s surge to overtake seemingly every other site category out there, a lot of contrarians are beginning to predict it’s pending doom. Many take the boredom approach, but I don’t buy that. It will reinvent itself, much like gaming. Others speak to the loss of privacy. Like that’s stopped anyone or anything on the Net so far. But Eric’s point is interesting to me. That the use of social media monitoring of customers by brands like healthcare providers and insurance companies will force many people to craft their online persona’s, killing off a lot of the authenticity. A good point, and something that hits directly on social media’s strongest appeal.
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- Tags: analytics, ar, branding, campaigns, contentdev, creative, foursquare, mobile, social, tech, technology, twitter, ugc
Creativing :: Android gains on iPhone, Tablets to outsell netbooks by 2012, and Twitter goes local
In: Fascinating
18 Jun 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweeter of the Week
This guy at the Twitter account @DavidOnDemand will apparently do anything (legal) that you ask him to do via Twitter. Seems a bit of a stretch realistically, and he’s getting a lot more requests than I’d think anyone would have time to do. Oh yeah, and he works for an ad agency and is doing this to get a free trip to Cannes. I’d guess he’ll have earned the trip. This is a search thread of the latest requests he’s receiving.
More Data Shows Android Gaining on iPhone
A few weeks ago reports came out about Android sales surpassing iPhone sales in Q1 of this year. Now the logically-ensuing usage stats. Most noticeable is the change in share of consumption. The charts are very simple and readable.
Sorry, Sheryl Sandberg, Stats About Teenagers Don’t Show Email Dying
While email isn’t quite the killer app is used to be, it’s still highly relevant to most people, including teens. When the PEW research came out, there was a lot of buzz about the email stat saying only 11% of teens email daily. But it says more about their choice of communication platforms than anything, as even in 2006, the figure was only 14%.
Forrester Projects Tablets Will Outsell Netbooks By 2012, Desktops By 2013
I don’t doubt this for a minute. In fact, as the article states, it could be a serious underestimate. What this really means? That the online user experience is going to continue to fragment into more and more devices. These trends also show how computing is becoming less and less a work chore tool, and more and more a way of doing just about anything in life. So the heavy lifting of a desktop become unnecessary (along with the added expense).
Espresso Machine Personalizes Service Through Mobile Phone Identification | MobileBehavior
My first reaction was, Why have the dock and not just use BlueTooth? Whatever, the point is well made at the end. That to realize the future potential of mobile, think way outside the current structures of content, search, and communications.
World Cup 2010 Twitter replay | guardian.co.uk
A nice animated info graphic featuring the top keywords Tweeted during given World Cup matches. The graphic style and animation of this is great. I think they need to filter out the more obvious words, tho, to make it more varied and tell a deeper story. Check out the England vs. USA match, when USA got their lucky break goal, and the term LOL pops up.
Twitter Blog: Twitter Places: More Context For Your Tweets
It’s been a little surprising that Twitter hasn’t integrated this long ago, given the rise of location based services. Bottom line is, Tweets can now be sources to a location if the sender OKs it. For a lot of location-oriented companies, there’s a lot of potential here.
Brands Planning for a Mobile Future @ The #Promise | MobileBehavior
The Web has always had more to offer individuals than corporations, and this is an interesting look at how social and mobile developments of the future should extend that trend.
Bars Turn to Texting to Warn of Rowdy Patrons – NYTimes.com
Interesting use of texting to share information among bars, much like they track cheaters in Vegas. Of course, any time you have people sharing info outside the standard law enforcement practices, someone’s going to have issue with it. But I have to credit the police and bar owners for a creative solution to their problem.
Why Twitter’s new ads are ingenious – CNN.com
Pete Cashmore on Twitter’s advertising model. He writes a good overview of how it works, although the service doesn’t seem that innovative to me. He brings up some good points at the end about how this really excludes the small marketer, and just applies to large brands willing to drop the large $ to get their presence on Twitter. And that’s an interesting distinction from Google, who broke new ground in advertising by doing the opposite. Enabling anyone to play, and on a level field. Understandably, Twitter’s trying to figure the whole revenue thing out, but at this point I don’t see their model as nearly as scalable as Google’s was right out of the box.
Creativing :: Mary Meeker’s online advertising predictions, Flash ads on iPhone, and 600 shopping mashups
In: Fascinating
11 Jun 2010What’s going on in new media marketing, pulled from social bookmarking site
Creativing.com:
Tweet of the Week
I say, “Someone I follow on Twitter said…” way too often in normal conversation.
@CMSummit – Mary Meeker’s Internet Trends Presentation
Probably the single best predictor of the future of the ad business I’ve seen in one place.
Record A Song On The Subway… Or Anywhere : NPR
Yes, there’s no shortage of tech wonders as of late. And yet, sometimes things really stand out amid a wave of innovation that reminds us just how absurdly advanced things are becoming. This did that for me. I’ve been playing with multi-track recording for years, and to think that technology that you can record a studio album on could be something you carry around on your phone is remarkable. As if we need yet another reminder of really how crazy this mobile revolution is going to be.
Bros Icing Bros
Latest in the ‘creative meme’ department. This would seem to have all the earmarks of a brand-driven meme; especially the seemingly way-too polished website. Then again, the whole thing is an insult to the brand. Interesting, but I’m not ready to carry around my “Ice Block” just yet.
BP buys Google, Yahoo search words to keep people away from real news on Gulf oil spill disaster
Just pathetic. This isn’t the era of transparency because someone thought it was a good idea. It’s because the free flow of information is such that it’s more and more difficult for companies like BP to lie.
Live, From Deep in the Gulf – NYTimes.com
While I haven’t found much to credit BP for in this mess, this is one instance. It really plays to a much deeper approach to handling this problem. Instead of trying to spin everything, acknowledge the problem, and give people access to information so they don’t feel like they’re being played. Of course, they haven’t done that across the board, and thus this feels more like an aberration for the brand versus a genuine effort to level with the public.
IfItWasMyHome.com – Visualizing the BP Oil Disaster
This smart data/map mashup places a region equal to the BP oil spill on a map in the area your most familiar with: Your home area. What I find really smart about this is that the title “If it was my home” adds emotional relevance that just the technology mashup alone wouldn’t do.
Adobe to Bring Flash-Based Ads to iPhone
I wouldn’t think Apple would oppose this, because unlike their previous blocking of using Flash to author iPhone apps, the authoring of banner ads isn’t where the money is; it’s in selling the ad units. That’s a very different scenario from apps, where it’s all about the sale of the app, and so Apple would have a much more vested interest in controlling that process. Whatever the case, though, it’s odd to see a company like Adobe — which via Flash played such a large role in bringing a richer experience to online advertising — being relegated to this sort of workaround to keep their technology relevant. Another reminder of how fast things change in this biz.
Best Buy’s Movie Mode Enables Second Screen Interaction | MobileBehavior
As we’ve seen, the future may not be so much about the merger of the proverbial three screens as it is the integration of them. This is a mobile app that gives you a peak into what characters are saying during the end credits of a movie. Seemingly a small sliver of the real potential here.
Seth’s Blog: Paperback Kindle
It’s interesting to see how Seth’s recommendation to the Kindle team for warding off Apple is all about user share. That’s something every mobile manufacturer and carrier should be taking notes on, as well. But the crux of the story is in the last line, when he tells of seeing a kid in diapers operating an iPod Touch. One of these days people will stop underestimating the importance of good user interface design.
600 Shopping Mashups
One of the things I recommend is reading about marketing-oriented technology, even if you don’t understand much of what they’re saying. So while the site is Programmable Web, don’t let that scare you. What’s readily noticeable is that the vast majority of these are shopping comparison tools. And while they may be full-screen tools right now, most are probably a fairly simple conversion away from being a mobile app. The list is definitely worth a quick scan.
Creativing :: Great Steve Jobs video on Apple and Flash, Second Life’s second life, and 3-D printing comes home
In: Fascinating
4 Jun 2010What’s going on in new media marketing, pulled from social bookmarking site
Creativing.com:
Tweet of the Week
Ray Kurzweil needs to get the singularity happening STAT, while we still have time to make Betty White immortal.
D8 Video: Apple CEO Steve Jobs on Adobe Flash | D8 Conference
I’ve posted a lot on Apple and Flash lately, but this is the read all to end all. Steve Jobs do a great job explaining why he doesn’t like Flash. Beyond that, he explains it in a way that anyone in the business of “using technology to market to people” should understand.
FRONTLINE: digital nation: virtual worlds: second lives: inside a virtual meeting | PBS
Watch this just for the scene about how IBM is using Second Life for virtual meetings. And before you dismiss what sounds like a goofball idea, listen to the research reports around how virtual meetings can impact future business dealings, virtual and in person.
IMVU’s Virtual Cash Cow: Doubling Revenues, Focused On Gaming (Video)
This on the heels of the post above. Second Life has found a … second life, and now there’s news of another virtual world that’s not only pulling registrants, but making profits. Maybe I’ll see if my Second Life account is still active.
Voice of BP Twitter Parody Beats Industry With a Stick – Advertising Age
This guy’s doing a great job of lampooning BP PR on Twitter. And he notes the online marketing media are asking the question: “How should BP respond to him.” Really, BP shouldn’t be wasting any of their time responding to this. That’s taking their eye off the ball. They need to focus on the problem and let the surrounding noise take care of itself. Companies need to worry less on how they’re going to spin all their problems, and focus on solving those problems.
The HTML5 Video tag, built for SEO | VideoRetailer.org
So HTML5 already is (ostensibly) less buggy, requires less bandwidth, has a higher image quality, loads faster, and is easier to develop in, and now it’s also considered more SEO friendly. That’s a pretty big dagger in the heart of Flash.
Homicide Report Map – Los Angeles Times
This type of thing has been done before, but of course, being an Angeleno, this is more relevant. It’s great to see publishers delivering information in ways that acknowledges their readership’s intelligence and curiosity.
VW Punches Up Kimmel’s Intro
This is a really well done product integration. Picking up a simple theme from their recent Super Bowl spot and applying it to an intro for Jimmy Kimmel. Well done.
Quit Facebook Day Fails To Spark Mass Exodus
No surprise here. If anything, it shows how quickly hot button issues can both rise up and fade. Especially with other events in the news. When our coastal beaches are turning into oil slicks, it makes privacy settings on an opt-in social network lose some of it’s urgency.
3-D printers are poised to enter home electronics market – latimes.com
Think about printing, only out of the printer comes a physical, 3-D object. The home versions of these compositors start at around $750, which makes them remarkably accessible. These low-end machine’s kick out simple plastic objects. But Jay Leno has an industrial version ($27,000) that kicks out actual car parts. There’s an interesting site called Shapeways that features a lot of art for sale. It’s interesting that this technology could be a boon for sculptors and other types of 3-D artists who’ve never really been able to mass market their products before. And interesting that technology could enable them the same way digital recording and distribution impacted the music industry starting about 15-20 years ago.
Creativing :: Tweet of the Week, Craigslist TV?, and Foursquare links to print ads
In: Fascinating
28 May 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
RT @hodgman “Just out here retweeting.”
Craigslist TV: Just as Awkwardly Entertaining as You Would Imagine [VIDEO]
Craigslist never ceases to amaze me. For one, it’s ongoing popularity, despite a horrible user interface. But even moreso, the way it frequently extends directly into popular culture. The personals are read for entertainment, artists do visualizations of the “Missed Connections” sections, and now this. There’s a fairly personal nature to much of Craigslist content, from personal ads to what people are selling out of their garages, that helps people identify with the content.
Facebook to Simplify Privacy Controls – NYTimes.com
Facebook responds to the privacy blowup. Given the speed of change Facebook’s been going through, and the Apple-esque disregard for outside opinion (some that’s both asset and liability for both), this whole scenario isn’t surprising.
More than anything, this really points to the role user experience plays in app and site development. Ignore it at your own risk.
Earthjustice Uses Foursquare to Make Print Ads Actionable | MobileBehavior
With Foursquare all over the news, the big question is, What are the different ways brands will be using technologies like this in their campaigns? This example links print work to mobile, with mass transit posters prompting riders to ‘checkin’ on a give subject to support an environmental cause. One great feature is that they’ve taken a print piece and given it a highly-trackable action.
Mobile creation – the Japanese way – Popwuping
The Japanese have long been ahead of us in mobile usage, and this is a good topline of their user behavior and why it’s different from the computer-based Internet.
YouTube Launches Platform for Crowdsourcing Suggestions
I’m seeing a lot of activity around the crowdsourcing/answers site format lately. Here, YouTube demonstrates again their value to Google in the way that Google can so quickly integrate many of their broad span of features into the largest video site in the world. In this case, I’m not sure video adds that much to answers, although given the power of video, it’s certainly worth Google trying. Bottom line is, there’s a lot of potential in answer sites, and that’s what Google’s trying to tap.
5 Ways To Turn Your Traffic Into Valuable User Data
Clearly your site visitors are a valuable source of insights and information about what interests them and others like them. The question is, How do you gather that information? This is a list of 5 tools that can help you ask them questions, process the information, and even compare it to competitor sites for relative value.
Google Rolls Out More Tweet-Based Ads
Using a Twitter feed to create the content for a Google AdSense ad is a great idea not only because it’s new and innovative, which generally tends to do well for online marketing, but because it does two things at once. It provides the advertiser with an extremely simple content management system for piping fresh messaging into their ad, and it also prominently promotes their Twitter account, which is a strong conversion action for many marketers.
Flash Enthusiast Sends a Hidden Message To Steve Jobs
This is quite clever. A creative at McCann built his website in Flash, and for the image that loads incase you don’t have the Flash plugin, he’s inserted a photo of Steve Jobs giving you the finger. He’s offering the image to anyone who will install it, and I wouldn’t be surprised to find this image popping up across the Web.
Yahoo Announces Deep Integration Partnership With Social Gaming Start-Up Zynga | AllThingsD
Social gaming is red hot. And it seems such a natural for brands to get involved. An existing, highly-active audience. Relatively low production costs. And of course, it all ties in to their social media networks for sharing.
Here’s What Google TV Looks Like (PHOTOS)
I’ve posted several things recently on Google TV, which is probably the most interesting happening around TV technology. Here are some early screen snaps from the experience. This is classic Google. Throw something out there early, it looks kind of ugly, but the upside potential is clear and massive.
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- Tags: apple, facebook, foursquare, google, iphone, mobile, ugc, video, youtube
Creativing :: Tweet of the Week, Facebook’s privacy blowup, and Google’s version of TVs future
In: Fascinating
21 May 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
From writer Kathy Hepinstall: “what happens in the gulf of mexico does not stay in the gulf of mexico.”
Here’s What Google TV Looks Like (PHOTOS)
I’ve posted several things recently on Google TV, which is probably the most interesting happening around TV technology. Here are some early screen snaps from the experience. This is classic Google. Throw something out there early, it looks kind of ugly, but the upside potential is clear and massive.
Can One Man Communicate Solely Through Social Media for a Month?
A remarkable story for anyone interested in cause-related marketing through social media. It really underlines the fact that successful social media campaigns are about big ideas. The ‘social media’ tools are just the distribution channels.
ESPN to Launch Social Games for Sports Fans
If you consider the popularity of sports, sports-related gaming, and social viewing (which is really best for live events, like sports), this seems like enormous territory. Actually surprised I haven’t heard about this before.
NBC Turns Television into a Social Media Game
Several interesting things about this. 1. Foursquare is featured along with the heavyweights of social media (and note there’s not a single Google property), 2. The Facebook rules and regulations say you can’t pay people to “Like” something, but they’re offering rewards for liking things, and those rewards have value. Maybe they’ve found a loophole with “Rewards”, but it seems like a thin line. 3. The article speaks of “Liking” doing a makeover on the Nielsen ratings system. That’s a big indicator of the power of the “Like” button.
Facebook Knows That Your Relationship Will End In A Week
A lot of people wonder what the value is of all the behavioral data Facebook can track. This example of Facebook’s supposed ability to project the end or beginning of a relationship is all they should need. Imagine just from this info, the number of related businesses that could want to target messages to either party, going into or coming out of a relationship. Then extend that across all behaviors in your life, and there quite a lot of potential for marketers. All of this potential isn’t available to companies yet, but if Facebook’s recent trends about selling your info play out, then it likely will be.
Mayors of Starbucks Now Get Discounts Nationwide with Foursquare
More interesting events on the mobile front. While Foursquare only has about 1 million users, they’re certainly the type of people Starbucks wants. Early adopters, socially active, and willing to broadcast much of their brand loyalties throughout social media.
Booyah Hits 2 Million, Stealing Foursquare’s Thunder
Booyah’s MyTown. The biggest mobile game you’ve never heard of. Already about 2x as many users as Foursquare. It’s interesting to contrast/compare with Foursquare, which is sort of a game, but not really taking the social gaming concept head-on, which MyTown is definitely doing.
The Big Game, Zuckerberg and Overplaying your Hand « The Jason Calacanis Weblog
A very well written lambasting of Facebook from a number of angles. Of course, right after this, Facebook inked a long-term deal with Zynga, the Facebook whipping boy in this article. Beyond the vitriol, Jason makes a far-reaching point about the very essence of the Web’s progress being about openness and existing outside any single company’s motives, that single company being Facebook.
Well, These New Zuckerberg IMs Won’t Help Facebook’s Privacy Problems
Mark Zuckerberg doesn’t seem very concerned about privacy. At least not yours. However, it’s interesting to see people digging up all sorts of things from his past, like these 5 yr old IMs where he literally calls people ‘dumb fucks’ for trusting him with their information on Facebook. If he’s not responding to reporters questions about this, does it mean they’ve uncovered something he’s not comfortable with? i.e., Information he thinks should be private? Privacy advocates could start targeting him in much the same way they exposed Justice Scalia’s personal information after he opposed privacy laws.
Facebook Enters into Five-Year ‘Strategic Relationship’ with Zynga – IndustryGamers
At times, Facebook seems like a company moving so fast they’re going to meltdown, but then they pull moves like this and show how far ahead they’re thinking relative to the other majors, including Google and Apple. Social gaming isn’t even close to being tapped out, IMO. That’s why I’m impressed by Facebook putting together such an unprecedented (for them) long-term deal with a social gaming company.
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- Tags: facebook, foursquare, gaming, google, mobile, privacy
Creativing :: Tweet of the Week, White Castle’s burger-scented candles, and Google’s Android outselling iPhone
In: Fascinating
14 May 2010What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
A tweet from Ashton Kutcher where the TV start apologizes for you having to watch a commercial prior to viewing an online video. Research seems to reassure the ad industry that people accept interruptions for free content, but they obviously don’t have to like them, and that reflects on the receptivity of the message.
White Castle candles that smell like burgers have customers drooling
Shows you there aren’t a lot of limits on creative thinking these days. Whatever your thoughts about a burger-scented candle (not for me), they thought they had a two-month supply and sold out in 48 hours.
NYT: Post-9/11 Slogan a Potent Message From an Ad Man
The term “slogan” usually drudges up images of Bewitched, and Darren’s one-lined wonders that solved all the clients problems. But in an increasingly fragmented media world, a simple phrase may be just the thing to get across a key thought. This is a good story on a headline that looks to be doing that against terrorism in NYC.
Google’s Android army outselling iPhone, research firm says | Los Angeles Times
I figured this would happen at some point, but not this fast. This happened in Q1 of 2010. It shows the power of both getting your platform out to as many manufacturers as will carry it, as well as multiple carriers.
Advertising Lab: All Your TVs Are Belong To Hollywood
This FCC approval sounds pretty crazy. With new set top boxes enabling on-demand services, content owners will be able to remotely turn off features of your TV to prevent people from copying the content their streaming.
Bing Adds Facebook, Twitter Sharing To Shopping
This makes a lot of sense, especially when you see the screen grabs. Most shopping research still takes place in ‘search’ mode, but consulting your social circle is growing in influence. Bringing these two together right now is big. And it’s interesting that Bing beat Google to the punch.
YouTube – SearchStories’s Channel
Digital storytelling is taking on all sorts of forms, much of it using a mashup-format where people take existing elements and simply combine them in interesting ways. That’s the deal here. It’s worth a look, but probably not an hour of your day.
Will the next generation ever use a keyboard?: The Social Path
Just based on my experience with the iPhone makes the idea of physical keyboards going away entirely plausible. I’m sure at one point people accustomed to typewriters didn’t like typing on computer keypads.
Facebook Status Updates Show Which Countries Are Happiest
Both funny and insightful, Facebook has applied sentiment ratings to entire countries. The results may not surprise all that much, but as new types of info like this become more immediately available to marketers, it will inevitably start to shape their communications.
Google Goggles v1.1 Translates Menus, Books & More
An short, impressive demo of how Google’s mobile app Goggles can translate text on an image. I can see how this would be a great feature for travelers. The big story here, though, is that it’s not available on the iPhone. At least not yet. (Maybe their waiting on Apple to approve the app.)
Creativing :: Facebook plugins overview, Personalization gone extreme, and crowdsourcing crime fighting
In: Fascinating
7 May 2010Tweet of the Week
Just geeked out about iPads with some SF policemen. Man I love this city.
McDonald’s to Use Facebook’s Upcoming Location Feature – Advertising Age
Facebook offering location based technology was inevitable, and it will be interesting to see how this further shapes the war between Facebook and Twitter. The bomb drop stat in here is Facebook has over 100 million users on it’s mobile app alone, which is what Twitter has in it’s entirety.
Participatory Sensing: SnapScouts App Crowdsources Crime Prevention | MobileBehavior
The idea of crowdsourcing crime fighting might seem a bit nutty, but then again, that’s not far from America’s Most Wanted TV show. I can only imagine the abuse this could generate in the form of practical jokes. At any rate, the app is enough to pull comments from Bruce Sterling, who sees it as a key link to the future.
Apple Worship: Creating a Brand – Design and Architecture on KCRW
There’s a good interview at the front of the podcast with brand marketer Sasha Strauss on how brands extend beyond feature sets and price points.
Advertising Lab: Private Customized Adventures
A company that will privately engineer someone’s day, for better or worse? A bit creepy, but could definitely see this used positively for a buzz-worthy human interest story.
5 Ways Facebook Will Impact E-commerce
What most brand’s want to know about Facebook’s Open Graph is “How will this help me sell more product?”. Here are some good examples of that.
Facebook’s Social Plugins
Facebook’s Open Graph was just announced, and it’s the pervasiveness of the “Like” button that seems to be the topic of most conversation. However, there are a number of plugins that marketers can use on their sites to make a visitor feel more at home. They’re explained, with visuals, on this page.
Confessions of an Executive Producer: i have seen the future
I’m not familiar with the Canon D5, but certainly appreciate how technologies — even the non-Net variety — impact the marketing and advertising business. Jerry Solomon, Managing Partner of Epoch Media, outlined some interesting thoughts on how this, camera and others like it to come, will further shape the production process.
8 Lessons for Creating Social Impact | Fast Company
While focused on physical product design, I was struck by how similar these principle’s are to product/app design on the Web.
Tim Hanlon Reviews New Role at Catalyst S+F, And Agency As Venture Fund
A lot of advertising people are reevaluating their careers, and the industry at large. Tim Hanlon just joined CatalystSF as a partner responsible for venture investments, and shares his thoughts on the changing role of agencies. It’s a particularly interesting POV given his venture capital background, and I think this is a space a lot of agencies would love to be operating in, assuming they can make the numbers work.
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- Tags: apple, branding, facebook, ipad, mobile, personalization, social, technology, ugc
Creativing :: Hugo Chavez Tweets, Facebook’s Open Graph explained, and the best iPad app yet
In: Fascinating
30 Apr 2010Tweet of the Week
Technically, “Twitterer” of the week. This week, Hugo Chavez joined the digerati. And his username roughly translates to ‘devil’ in many Latin American countries, although in Venezuela, it also means ‘rabble-rouser’. Either way, a little nutty coming from the 5th largest oil producing nation in the world.
The Color of Words | Codename: “Cuttlefish”
Copywriters and Art Directors, unite. This is both entertaining and useful for checking people’s creative color explorations. Each color is given a name, generally closely tied to the color it brings up. Well worth a few minutes of mousing around.
Facebook Sends Window Decals to Local Businesses
Start looking for this type of thing to be as common on a store window as credit card stickers.
Augmented Reality Billboard Puts Passersby in a Street Fight [VIDEO]
Strong execution using Augmented Reality in a digital billboard.
MobilGlyph: Making Data Tangible – Popwuping
Video demonstrating the use of QR codes as a way to enable data entry in a mobile phone for illiterate people. The final interface is a little like scrolling through the Facebook mobile app to make a call.
Facebook and the New SEO | Stay N’ Alive
If you read one article this week, this is probably a good one to read. An explanation on the power of Facebook’s new Open Graph Protocol and it’s potential impact on advertising.
More Absurd Social Media Analysis – The Value Of A Fan
If you didn’t hear about the attempt to value a Facebook Fan at $3.60, it pulled a lot of commentary. Beyond the narrow definition of the value of a Fan that this approach took, it’s just as wrong to think that every company will benefit the same from their fan base. At any rate, this post delves into why whatever the value, the equation they used doesn’t really capture it.
Google TV to be Unveiled Next Month
Here comes Google TV. And the web-enabled TV platform is based on Android. Get ready to use your mobile phone as the remote control for your entire TV. And while you can do this with an iPhone and AppleTV today, it is an Apple TV after all. And the power of bringing together numerous mobile phone and TV manufacturers on the same platform will likely pay off well for the Google TV participants.
Google’s nightmare: Facebook ‘Like’ replaces links – CNN.com
Why Facebook’s ‘Like” and Open Graph system are such a threat to Google. It takes the idea of indexing what’s popular on the Web, and puts that information inside Facebook, where Google’s search algorithm can’t ‘see’ it. Not good for Google if that algorithm drives the bulk of your revenues.
Lessons from Yahoo’s iPad App in the Cloud
The most impressive iPad app i’ve seen yet. And from Yahoo, no less. I really like how seamlessly this app brings together a large cross section of news and entertainment. When they go to the TV listings, you can see how you could navigate directly to the show, when available. Then, just add a button to push the video feed to a large TV monitor, and the iPad becomes a must-have device for finding content that you then share with everyone in the room. Compare that to the current way of finding out what’s on TV and then playing it.
Creativing :: Na’vi seen at the mall, Facebook’s threat of dominance, and Twitter’s new capabilities
In: Fascinating
23 Apr 2010Tweet of the Week
Project Virgle was an April Fools joke but Sir Richard is discussing Google/Virgin collaborations with humor.
Facial Recognition Software Turns Shoppers into Na’vi Avatars – MarketingVOX
I really like how they’ve taken an idea that could have easily been applied to an app, and placed it in the middle of one of the busiest malls in LA. I’d guess there are crowds around this checking it out. Then to link that to a database acquisition is icing on the cake.
Create Super Customized Dress Shirts with Blank Label
I’m impressed by how H&M can get take fashion trends from the street to their shelves in 6 weeks. But this might even circumvent that speed to market.
Google Buzz Hits Google Maps; Search Suggest Comes To More Countries
With all the ‘buzz’ about Facebook, Foursquare, Apple and Twitter, I’ve almost forgotten about that little company Google. At any rate, this is a pretty good UX, really only limited by first, a lack of quantity, and then, a way to filter. But the combination of logins in an environment as practical and comprehensive as Google Maps has obvious big potential. Especially for mobile.
Hospital Outfits Staff with 100 iPads
What really impresses me about the iPad is the distinct benefits we’re already seeing coming from it. Game changing for businesses and people alike. Here’s another good story about how the iPad has enabled a 99 year old woman to start reading again with the text enlarging feature (yeah, that was dooable in most browsers, but not really practical). http://mashable.com/2010/04/23/ipad-99-year-old-woman/
How Does One Compete With This Beast? Here’s How: | Stay N’ Alive
A developer (who also happens to be a good writer) gives his take on the impact of Facebook’s latest announcement around global connect, and what the next evolution of the Web might be beyond that.
On Google’s Brand – John Battelle’s Searchblog
John has literally written the book on Google, so always interesting to hear his thoughts. And given he’s been a big proponent of the Google way, his sense that Google is meeting a critical point in their history is clear.
Ajaxian » Blowing up HTML5 video
The Apple – Adobe brawl over Flash is looking like a bantam-weight fight compared to the Facebook – Google square off. But if you’re in content development, it’ll probably factor into some of your decisions over the next few years. What’s interesting to me about this is the text at the top of the page remains searchable HTML text, while the video is able to expand right over that text. Keep in mind that the big problem with Flash for many people is it’s relative invisibility to search engines. That, and this would enable all sorts of expandable banner ideas, possibly without requiring rich media apps and their related ad serving fees.
NYT: Twitter Gets More Features, and Competitors
If you had any doubts about Twitter’s continuing popularity, they’re adding 300,000 new users a day. Remarkable. Their new service, titled “@ anywhere”, will integrate location-based services to Twitter as well as a database of nearby places, for which you can then view a feed to Tweets coming from that specific location. Pretty remarkable stuff for finding out what’s going on wherever you are.
Facebook Looks to Extend Its Presence – NYTimes.com
Interesting to note that Facebook using Connect to spread their presence across other websites is very similar to a tactic Google used a decade ago, when they syndicated their search box to other sites around the web, and then followed by doing the same with their advertising system. Facebook is also changing their “Share” button to “Like”, although the real story is they’ll be tracking the things you “like” and you’ll be able to see things across the web that were “liked” but your friends. As we already know that seeing what your friends like is a big draw, this is a great idea. Here’s Facebook’s own page explaining this in a very simple graphic: http://www.facebook.com/sitetour/connect.php
How Facebook won the web – CNN.com
Mashable’s Pete Cashmore weighs on on why Facebook is a serious threat to both Google and Twitter, with the implication that the best solution for those two would be for Google to buy Twitter.
Creativing :: Twitter trend #songprequels, It’s Foursquare day, and how marketers are using Twitter’s new ad platform
In: Fascinating
16 Apr 2010Tweet of the Week
It’s Tweets of the week this week, picking up a trending hashtag #songprequels. Some funny stuff.
YouTube – Alice for the iPad
If you have any doubts about iPad or any other slate’s ability to transform the publishing, and specifically the book industry, this 45 second video for the iPad ebook version of “Alice in Wonderland” is a must see. While it may seem like it plays the same trick over and over, keep in mind this is the first attempt and within the first couple of weeks of the iPad’s release.
It’s 4SQ Day, But Foursquare Has (Almost) Nothing To Do With It
It’s 4/16 today. 4 squared. Get it? So in cities around the country, Foursquare users are getting together to celebrate post-tax day. About 150 businesses are giving Foursquare users special deals. There’s even a badge for it. McDonalds is getting involved.
What’s remarkable is that Foursquare the company had nothing to do with it, other than just making the badge. Probably took them an hour.
Most companies would die for this level of momentum.
Foursquare Cracks Down on Cheaters
As Foursquare starts to go more legit with companies actually paying to play along, this type of enforcement was just a matter of time.
History Channel Launches Foursquare Campaign and a New Badge
At the moment, I’m interested in anything happening on Foursquare. You can’t get much farther out on the edge than a location-based social gaming platform. Pairing the History Channel and the latest technology is interesting in it’s own way, but I do like the functional, or at least educational, aspect of this. It definitely adds a needed dimension to ‘checking in’, which is getting a little old and I think has people starting to ask “OK, What’s next?”.
Twitter Promoted Tweets Are Live
Just in case you haven’t seen a screen grab of Twitter’s new ad platform, Promoted Tweets, here you go. Note the tie-in between the hashtag and the content of the Promoted Tweet. Curious how many brands will be able to find that much context in the stream of Twitter conversations.
How Virgin America Uses Promoted Tweets
A good overview of how Virgin America is using the new Twitter Promoted Tweets ad platform. And VA appears to be doing a great job with this opportunity to participate in the launch of an ad platform. My question is, How mass-scalable is this (I can’t imagine Twitter is thinking this won’t be a mass advertising model). My questions are more around the average advertiser’s ability to use this ad model as judiciously as VA is. I don’t see most advertisers being anywhere near as creative, and certainly not as restrained. So I still have a lot of questions about how this opens up to a much larger base of advertisers who aren’t so much concerned with reputation as they are with reach. Of course, I’m sure Twitter gave that a thought or two before launching, so I’m curiously watching.
The Twitter Platform’s Inflection Point
Where’s Twitter headed? Or where’s the business or creative opportunity around Twitter? As Fred Wilson says, It won’t be in the same sandbox everyone’s already been playing in.
Advertising – Marketers Placing More Products Into Plots – NYTimes.com
Very interesting idea here of customizing products for a given TV show. Sure, there’s a certain cringe factor, but it’s a great way to get on a TV show in a more organic way and also tap the world’s insatiable desire for anything celebrity.
GetJar Facebook App Downloads Exceed 50M
Talk about nudging your way into a niche. This is a smartphone app that’s been downloaded 50 million times, and it’s nothing more than a link directly to Facebook’s mobile site (not the Facebook app). Also, jargon alert: MSS = Mobile Site Shortcut. I didn’t realize we needed an acronym for that, but WTF.
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- Tags: apple, ebooks, foursquare, ipad, mobile, trends, twitter, video
About this blog
There's so much digital marketing info flying around the web that sometimes it makes my brain hurt. This is where I process it, and you're welcome to join in.
- Doug Schumacher: Exciting for sure. One area that I think has a lot of potential is not only showing me places around [...]
- David Gillespie: Hey Doug, The thing I like about ForuSquare is it is also a front runner on the emerging wave of [...]
- ken manning: I like how Yelp introduced the Monocle feature a few months back. It was an easter egg in their exis [...]
- Doug Schumacher: Tom, You're dead on. The 'Anvil' case you mention is a perfect example of how entertainment prope [...]
- Tom Richards: Hi Doug, Well written. I totally agree. Thanks for sharing this. A bit off topic but this got me [...]
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- Creativing :: Tweet of the Week, Craigslist TV?, and Foursquare links to print ads
- Creativing :: Tweet of the Week, Facebook’s privacy blowup, and Google’s version of TVs future
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